Nike Human Race 10K Sticky Notes
Ayman — August 29, 2008 — Pop Culture
References: youtube
BBDO Argentina has rolled out this viral stop motion using Post-It Sticky Notes. This is the second commercial that Trend Hunter has featured using “Post it” papers to create stop motion, but the results are very different. The purpose was to celebrate the Nike+ Human Race 10K.
To be held on August 31, the Nike+ Human Race 10K is organized by Nike and Apple. Over 1 Million runners will race simultaneously in about 24 locations around the world.
The commercial cheers the Argentine runners by showing an Argentine “paper” figure made from colorful ‘post it’ notes running through different areas in the city of Buenos Aires and defeating the participants of the other countries.
The spot was directed by Antonio Balseiro with animation by Carlos Balseiro, Ale de Lamas, and Pleii y Monroe.
To be held on August 31, the Nike+ Human Race 10K is organized by Nike and Apple. Over 1 Million runners will race simultaneously in about 24 locations around the world.
The commercial cheers the Argentine runners by showing an Argentine “paper” figure made from colorful ‘post it’ notes running through different areas in the city of Buenos Aires and defeating the participants of the other countries.
The spot was directed by Antonio Balseiro with animation by Carlos Balseiro, Ale de Lamas, and Pleii y Monroe.
Trend Themes
1. Stop Motion Advertising - Opportunity for businesses to create visually engaging and memorable advertisements using stop motion techniques.
2. Branded Viral Campaigns - Chance for brands to leverage viral marketing by creating compelling content that captures the attention of online audiences.
3. Sports Event Marketing - Potential for businesses to align with sporting events to promote their products or services and reach a wide audience.
Industry Implications
1. Advertising - Disruptive innovation opportunity in the advertising industry to explore creative approaches like stop motion for impactful campaigns.
2. Marketing - Opportunity for marketers to incorporate viral campaigns as a part of their strategies to increase brand visibility and engagement.
3. Sports Apparel - Chance for sports apparel companies to partner with major sporting events to promote their products and engage with fitness enthusiasts.
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