This Ad Tackles the Stigma Surrounding Mental Illness
Katherine Pendrill — September 9, 2015 — Pop Culture
References: businesswire & adweek
Singer Demi Lovato stars in a new campaign that seeks to break down the stigma surrounding mental illness. Although nearly 44 million Americans are affected by a mental illness each year, many avoid treatment due to the shame surrounding such conditions. This campaign encourages people to speak honestly about mental health issues and seek treatment when necessary.
The campaign is led by 'Sunovion Pharmaceuticals' and a number of prominent advocacy organizations. The ads feature singer Demi Lovato, who suffers from bipolar disorder and bipolar depression. Along with Lovato's image, each ad also features the phase 'Be Vocal: Speak Up For Mental Health.' The goal of the campaign is to break down the stigma surrounding mental illness and encourage people to seek treatment.
By opening up a dialogue about mental illness, the new campaign creates a stronger support system for patients and encourages them to seek the appropriate care.
The campaign is led by 'Sunovion Pharmaceuticals' and a number of prominent advocacy organizations. The ads feature singer Demi Lovato, who suffers from bipolar disorder and bipolar depression. Along with Lovato's image, each ad also features the phase 'Be Vocal: Speak Up For Mental Health.' The goal of the campaign is to break down the stigma surrounding mental illness and encourage people to seek treatment.
By opening up a dialogue about mental illness, the new campaign creates a stronger support system for patients and encourages them to seek the appropriate care.
Trend Themes
1. Mental Health Advocacy - The celebrity-led campaign aims to break down the stigma surrounding mental illness and encourages individuals to seek treatment, creating an opportunity for companies to expand their offerings to accommodate mental health care and support.
2. Celebrity Endorsements - The use of celebrities in campaigns is not only effective in raising awareness but creates an opportunity for companies to align with influencers in their industry in order to reach new audiences and/or shift industry attitudes towards relevant topics.
3. Patient Support Systems - Campaigns can create stronger support systems for patients and increase individuals' support by highlighting the importance of speaking honestly about mental health issues and seeking treatment when necessary, which presents an opportunity in the healthcare industry to create a more holistic and patient-focused care environment.
Industry Implications
1. Pharmaceuticals - Sunovion Pharmaceuticals, a leader in mental health treatment and research, has created an ad campaign to encourage individuals to seek treatment for mental illnesses, presenting an opportunity for pharmaceutical companies to further develop their offerings in mental health medications and treatments.
2. Mental Health Care Providers - The need for more comprehensive and patient-focused mental health care providers who prioritize ongoing care and discussions is highlighted in the new mental health campaign. This creates an opportunity for healthcare providers to develop new services and programs to meet these demands.
3. Advocacy and Support Organizations - The campaign is supported by advocacy and support organizations, creating opportunities for businesses to partner with these groups and align themselves with important initiatives and causes.
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