The 'Step Up Revolution' Trailer is Clearly Pop Culture-Inspired
Vivian Lau — July 5, 2012 — Art & Design
From being taught to and performed by cruise vacationers, to hitting the subway stations of London, to attracting campus-wide participation at universities, the phenomenon of the flash dance mob will soon hit the big screen in 'Step Up Revolution.'
The trailer introduces the power of the flash mob as one of the central themes of the latest instalment in the popular dance movie franchise. The newest Step Up movie no longer focuses on an up-and-coming group of young dancers, but rather, on a passionate following of culture junkies who want to use flash mobs as a protesting force against a city issue. The fantastic display of athleticism, raw talent and sizzling good looks (Hello, Channing Tatum) is the most dramatic representation of the friendly flash mob to date.
It seems that today, anything can be commercialized -- even the beloved impromptu cultural experience of flash mobs.
The trailer introduces the power of the flash mob as one of the central themes of the latest instalment in the popular dance movie franchise. The newest Step Up movie no longer focuses on an up-and-coming group of young dancers, but rather, on a passionate following of culture junkies who want to use flash mobs as a protesting force against a city issue. The fantastic display of athleticism, raw talent and sizzling good looks (Hello, Channing Tatum) is the most dramatic representation of the friendly flash mob to date.
It seems that today, anything can be commercialized -- even the beloved impromptu cultural experience of flash mobs.
Trend Themes
1. Flash Mob Movies - Opportunity for creating movies that feature the spectacle and excitement of flash mobs.
2. Flash Mob as a Form of Protest - Opportunity for using flash mobs as a powerful tool for advocating social and political change.
3. Commercialization of Flash Mobs - Opportunity for businesses to monetize the popularity and appeal of flash mobs.
Industry Implications
1. Entertainment - The film industry can explore the creation of movies that incorporate flash mobs as a central theme.
2. Activism - Social and political advocacy groups can utilize flash mobs as a unique and attention-grabbing form of protest.
3. Marketing and Advertising - Companies can leverage the popularity of flash mobs to create captivating and memorable promotional campaigns.
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