Smirnoff and Stept Studios Debut the 3-Part 'Come On In' Documentary
Grace Mahas — July 7, 2022 — Marketing
References: vimeo
Smirnoff recently joined forces with Stept Studios to launch a collection of three short-form cinematic documentaries dubbed 'Come On In' that celebrate the life and color of America's diverse cultures. The three films include 'Roller Skating in Atlanta,' 'Drag in Chicago,' and 'Dub-Stuy Sound System in Brooklyn.' As a continuation of the brand's message, the docuseries is a love letter to the irrepressible American spirit, and how passions can unite people to create communities that inspire and amplify their voices.
"'Come On In' is an example of how we create entertainment and storytelling as part of our brand campaign to authentically connect Smirnoff with consumers’ cultural communities and interests,” said Jennifer Holiday Hudson, Smirnoff North America Brand Leader.
"'Come On In' is an example of how we create entertainment and storytelling as part of our brand campaign to authentically connect Smirnoff with consumers’ cultural communities and interests,” said Jennifer Holiday Hudson, Smirnoff North America Brand Leader.
Trend Themes
1. Cinematic Documentaries - The trend of using cinematic documentaries as a way to showcase a brand's connection with diverse communities provides an opportunity for companies to create authentic and engaging content for their audience.
2. Inclusive Advertising - The trend of creating ads that celebrate diverse cultures and communities provides a chance for brands to foster a more inclusive image and connect with a wider audience.
3. Brand Storytelling - The trend of using storytelling to create an emotional connection with consumers provides an opportunity for brands to differentiate themselves and build brand loyalty.
Industry Implications
1. Alcohol - The alcohol industry can create branded cinematic documentaries to showcase the different cultures and communities that their products resonate with, presenting opportunities for storytelling and connection.
2. Marketing - The marketing industry can offer inclusive advertising strategies that showcase brands' commitment to diversity and inclusivity, allowing companies to connect with a wider audience.
3. Entertainment - The entertainment industry can use brand storytelling to create authentic content that resonates with a diverse audience and inspires social change, creating new opportunities for engagement and impact.
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