A.1. Sauce Recaps the Up and Down Relationship Between Steak and Sauce
Laura McQuarrie — May 23, 2014 — Marketing
References: kraftrecipes & brandingmagazine
There are some things that are just meant to be together, like steak and sauce—however, it's also said that all good things must come to an end, as proved by the humorous 'New Friend Requests' by A.1. Sauce.
The New Friend Requests video is set up as a story on social media, where Steak and Sauce are in a relationship. They make the best dinners together and seem like the perfect couple, until Pork comes into the picture. After accepting Pork as a friend on Facebook, the floodgates are opened and Sauce starts to hang out with other meats like Salmon, Turkey and Lobster.
Eventually, A.1. Steak Sauce changes its name to "A.1. Original Sauce," as it has in real life. Although Steak was sad for quite some time after their breakup, eventually Steak came back around and approved the change.
The New Friend Requests video is set up as a story on social media, where Steak and Sauce are in a relationship. They make the best dinners together and seem like the perfect couple, until Pork comes into the picture. After accepting Pork as a friend on Facebook, the floodgates are opened and Sauce starts to hang out with other meats like Salmon, Turkey and Lobster.
Eventually, A.1. Steak Sauce changes its name to "A.1. Original Sauce," as it has in real life. Although Steak was sad for quite some time after their breakup, eventually Steak came back around and approved the change.
Trend Themes
1. Food Pairing Ads - Disruptive innovation opportunity lies in creating innovative and humorous ads that focus on the pairing of food items with sauces.
2. Creative Storytelling in Ads - Disruptive innovation opportunity lies in creating compelling stories for ads that can engage with the audience and evoke emotions.
3. Branded Social Media Campaigns - Disruptive innovation opportunity lies in creating interactive and engaging social media campaigns to showcase products in a unique and entertaining way.
Industry Implications
1. Food and Beverage - Opportunities for disruptive innovation lie in the creation of novel and interesting food and sauce pairings to engage customers.
2. Marketing and Advertising - Creating out-of-the-box marketing campaigns for food and beverage products can create disruptive innovation in the advertising industry.
3. Social Media - The increasing importance of social media platforms for promotion and engagement provides opportunities for disruptive innovation in advertising and marketing.
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