This Cheez-It Experience Focuses on Pairings of Crackers and Wine
Laura McQuarrie — September 23, 2021 — Lifestyle
References: kelloggcompany & prnewswire
The Cheez-It x Usual Wines 'So Extra' Toasty Experience matches up crackers and wine as part of the brand's continued celebrations of its 100th year. Previously, the brand has explored Cheez-It and wine combinations in the past with special snack boxes and now, the 'So Extra' Toasty Experience bundle shares a sparkling matchup.
The bundle contains a Cheez-Itennial Cracker Coupe glass and limited-edition Extra Toasty flavors like Cheez-It Extra Toasty Extra Cheesy, Cheez-It Extra Toasty Extra Spicy and Cheez-It Extra Toasty Cheddar Jack. To keep the pairing of crackers and wine going strong, those who receive the limited-edition bundle can claim a 20% discount on Brut or Mixed Packs via UsualWines.com.
The champagne coupe and cracker bowl combination is an unexpected treat, a memorable experience and a collectible all in one.
The bundle contains a Cheez-Itennial Cracker Coupe glass and limited-edition Extra Toasty flavors like Cheez-It Extra Toasty Extra Cheesy, Cheez-It Extra Toasty Extra Spicy and Cheez-It Extra Toasty Cheddar Jack. To keep the pairing of crackers and wine going strong, those who receive the limited-edition bundle can claim a 20% discount on Brut or Mixed Packs via UsualWines.com.
The champagne coupe and cracker bowl combination is an unexpected treat, a memorable experience and a collectible all in one.
Trend Themes
1. Wine-cracker Pairing Experiences - Opportunity for brands to offer unique and unexpected product pairings that enhance brand loyalty and customer engagement.
2. Limited Edition Product Bundles - Opportunity to create exclusive and seasonal product bundles that create buzz and incentivize customers to purchase.
3. Collaboration Marketing - Opportunity to partner with complementary brands and create joint marketing campaigns to expand reach and tap into new target audiences.
Industry Implications
1. Food and Beverage - Opportunity to offer unique and unexpected food and beverage pairings to enhance customer experience at restaurants or through branded products.
2. Retail - Opportunity to create exclusive product bundles and collaborate with other brands for innovative marketing campaigns to increase product visibility and establish brand presence.
3. Hospitality - Opportunity to enhance customer experiences and increase customer loyalty by offering unique and memorable food and beverage pairings at hotels, resorts, and event venues.
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