The Starve a Vampire Red Cross Campaign is Genius Marketing
Jacqueline Parrish — October 28, 2009 — World
References: redcross.org & telegraph
Someone at the Red Cross came up with a genius marketing scheme when they cleverly aligned themselves with The Vampire Diaries television show to encourage people to “Starve a vampire Donate blood.â€
The starve a vampire Red Cross campaign features special vampire-themed blood donating kiosks where contributors can munchk on themed snacks and refreshments as well as watch the popular television show on a monitors.
Implications - Charities such as the Red Cross have the ability to capitalize on pop culture's current hits (i.e. Starve a Vampire). By doing this, they can draw attention to themselves and have consumers perceive the company as hip and in-tune with the popular topics of society today.
The starve a vampire Red Cross campaign features special vampire-themed blood donating kiosks where contributors can munchk on themed snacks and refreshments as well as watch the popular television show on a monitors.
Implications - Charities such as the Red Cross have the ability to capitalize on pop culture's current hits (i.e. Starve a Vampire). By doing this, they can draw attention to themselves and have consumers perceive the company as hip and in-tune with the popular topics of society today.
Trend Themes
1. Pop Culture Marketing - Capitalizing on pop culture trends can help businesses draw attention and be perceived as relevant.
2. Themed Experiences - Creating themed experiences can enhance customer engagement and make the brand more memorable.
3. Brand Partnerships - Collaborating with popular entertainment franchises can provide unique marketing opportunities.
Industry Implications
1. Charities - Charities can leverage pop culture tie-ins to make their cause more appealing and attract donors.
2. Event Management - Creating themed experiences requires expertise in event planning and coordination.
3. Marketing and Advertising - Brand partnerships require strategic marketing and advertising efforts to maximize impact.
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