This Starley Bicycle is Covered in Surreal Drawings by Ugo Gattoni
Alexander Lam — July 20, 2013 — Art & Design
References: ugogattoni.fr & designtaxi
French artist Ugo Gattoni created an intricately designed bicycle at the request of British bike retailer Starley. The sleek bike is covered with beautiful and elaborate drawings. Gattoni used black permanent markers to cover the bike in a series of small drawings. Every inch of the white frame is covered in elegant nonsensical illustrations. The artist didn't have a theme in mind when he drew on the bike so he included things such as palm trees, tigers and round-headed creatures.
Starley commissioned Gattoni to create the bike in order to promote its frame design service. The bike will be auctioned off as a limited edition piece to raise money for charity. The bicycle retailer plans to hold an auction this September to sell the beautiful bike.
Starley commissioned Gattoni to create the bike in order to promote its frame design service. The bike will be auctioned off as a limited edition piece to raise money for charity. The bicycle retailer plans to hold an auction this September to sell the beautiful bike.
Trend Themes
1. Intricately Illustrated Design - The use of intricate and artistic designs on products opens up opportunities for unique branding and customization.
2. Limited Edition Auctions - The trend of auctioning limited edition items for charitable purposes can generate excitement and raise funds for worthy causes.
3. Customized Frame Design - The demand for personalized and customized products, such as unique bicycle frames, presents potential opportunities for specialized design services.
Industry Implications
1. Bicycle Manufacturing - Bicycle manufacturers can explore incorporating artistic design elements into their product lines to differentiate themselves in the market.
2. Art and Design - Artists and designers can leverage their creative skills to collaborate with manufacturers and retailers on unique and visually appealing product creations.
3. Charity Fundraising - Charitable organizations can partner with companies to create limited edition products and hold auctions as innovative ways to raise funds for their causes.
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