marharishi Joins Dosnoventa on a New Bike Collaboration
References: maharishistore & hypebeast
London-based label maharishi works in collaboration with Dosnoventa on a limited edition fixed gear bicycle. It is coated entirely in a Golden Tigerstripe camouflage throughout, which is a pattern that originated in Vietnam during the 60s. The duo now join to label the collaborative project as a bike that is “made by cyclists, for cyclists.”
The bike is detailed with a "Los Angeles" framing and is made to function as a single-speed and multipurpose bike that is prepared for commuting on a daily but also for training purposes. It is made from durable Airplane tubing and has a frame with a matte black coating. It is rounded out by subtle graphic touches and references the camouflage print all over.
Image Credit: maharishi
The bike is detailed with a "Los Angeles" framing and is made to function as a single-speed and multipurpose bike that is prepared for commuting on a daily but also for training purposes. It is made from durable Airplane tubing and has a frame with a matte black coating. It is rounded out by subtle graphic touches and references the camouflage print all over.
Image Credit: maharishi
Trend Themes
1. Camouflage-printed Bike Designs - Opportunities for further collaborations between fashion and bicycle companies in creating unique and visually appealing bikes.
2. Multipurpose Commuter Bikes - Potential for the development of more fixed gear bicycles designed for both daily commutes and training purposes.
3. Military-inspired Designs - Possibility for the integration of camouflage and other military-inspired prints into fashion and consumer products beyond just apparel.
Industry Implications
1. Fashion - More fashion companies can partner with bicycle companies to create bespoke designs.
2. Bicycles - Development of more multipurpose and visually appealing bicycles for both daily commutes and training purposes.
3. Consumer Goods - Integrating military-inspired designs into a broader range of fashion and consumer products beyond just apparel can be a disruptive innovation opportunity.
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