Smoothie King Debuts New SK Refreshers, Just in Time for Summer
References: skstayrefreshed
Smoothie King introduces SK Refreshers, marking the brand's venture into the refreshers category with a lineup of lightly caffeinated fresh fruit beverages served over ice. Available nationwide in Pineapple Mango and Strawberry Guava flavors, each option also offers a lemonade version for added sweetness. As an incentive for new Healthy Rewards members, Smoothie King offered a complimentary 20 oz SK Refresher upon app download between May 23 and May 27.
In tandem with this launch, Smoothie King collaborated with ResortPass to provide guests with free pool access to stay refreshed throughout the summer season. By uploading a valid SK Refresher receipt, select guests can receive a $50 ResortPass credit to book a hotel day pass for pool access.
The SK Refreshers boast real fruit blends, Vitamin A and E antioxidants, and natural caffeine from green coffee beans, ensuring genuine energy without artificial additives.
Image Credit: Smoothie King
In tandem with this launch, Smoothie King collaborated with ResortPass to provide guests with free pool access to stay refreshed throughout the summer season. By uploading a valid SK Refresher receipt, select guests can receive a $50 ResortPass credit to book a hotel day pass for pool access.
The SK Refreshers boast real fruit blends, Vitamin A and E antioxidants, and natural caffeine from green coffee beans, ensuring genuine energy without artificial additives.
Image Credit: Smoothie King
Trend Themes
1. Natural Energy Beverages - The introduction of SK Refreshers highlights a trend towards beverages that offer natural energy sources from green coffee beans.
2. Fruit-infused Refreshments - With flavors like Pineapple Mango and Strawberry Guava, SK Refreshers are capitalizing on the growing demand for fruit-infused beverages.
3. Health-conscious Drink Options - The inclusion of Vitamin A and E antioxidants in SK Refreshers caters to consumers seeking fortified, health-conscious drink options.
Industry Implications
1. Beverage Industry - The launch of SK Refreshers signifies a strategic expansion within the beverage industry, focusing on naturally caffeinated refreshers.
2. Hospitality Industry - Smoothie King's partnership with ResortPass illustrates innovative cross-industry collaborations within the hospitality sector.
3. Health and Wellness Industry - By emphasizing real fruit and antioxidants, SK Refreshers align with the health and wellness industry's shift towards more nutritious beverage options.
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