Star Wars Build-a-Bears are Invading
Amelia Roblin — September 17, 2010 — Life-Stages
References: buildabear & forevergeek
For those who just can't get enough of the intergalactic paraphernalia, these Star Wars Build-a-Bears are for you. Available online, a teddy can be ordered dressed like your favorite Jedi, with another character costume option for a possible alternate personality. They come in a variety of fur colors with the ability to fit any getup you choose.
Marketed at children or simply hard-core George Lucas worshippers, the Star Wars Build-a-Bears come complete with light sabers and other necessities. They are limited-time collector's items, so you'll have to kick into light-speed gear to snag one before they leave this galaxy forever.
Marketed at children or simply hard-core George Lucas worshippers, the Star Wars Build-a-Bears come complete with light sabers and other necessities. They are limited-time collector's items, so you'll have to kick into light-speed gear to snag one before they leave this galaxy forever.
Trend Themes
1. Customizable Character Toys - There is a growing trend of customizable character toys, allowing consumers to personalize their toys to match their favorite characters or alter their appearance.
2. Limited-time Collector's Items - Limited-edition and collector's items are gaining popularity in the toy industry, creating opportunities to market exclusive products that appeal to collectors and enthusiasts.
3. Cross-promotion of Popular Franchises - There is an increasing trend of cross-promoting popular franchises, like Star Wars, with other consumer products to leverage the existing fanbase and create new revenue streams.
Industry Implications
1. Toy Industry - The toy industry can explore the opportunities of customizable toys and limited-edition items to cater to the demands of collectors and fans.
2. Film Merchandise - Film merchandise industry can benefit from cross-promoting popular movie franchises with different products to increase brand exposure and generate additional revenue streams.
3. E-commerce - E-commerce platforms can tap into the trend of limited-time collector's items, creating a marketplace for exclusive products and capitalizing on the sense of urgency and exclusivity.
1
Score
Popularity
Activity
Freshness
