Netflix Introduces New 'Two Thumbs Up' Button for Shows and Films
Niko Pajkovic — April 14, 2022 — Tech
Movie and TV streaming giant Netflix has announced that it will be introducing a new 'Two Thumbs Up' feature, providing users with an additional means for triggering recommendations based on their preferred films and shows.
The new feature will be offered alongside the Thumbs Up and Thumbs Down buttons, which are located on a movie or TV show's homepage. When users decide to 'Two Thumbs Up' a movie or show, they can expect to receive personalized recommendations that prioritize that "type" of content.
“We’ve heard from members that there’s a difference between something they liked—and something that they really loved,” said Christine Doig-Cardet, director of product innovation at Netflix. “We’re giving them more control and agency over what is being shown to them.”
Image Credit: Shutterstock
The new feature will be offered alongside the Thumbs Up and Thumbs Down buttons, which are located on a movie or TV show's homepage. When users decide to 'Two Thumbs Up' a movie or show, they can expect to receive personalized recommendations that prioritize that "type" of content.
“We’ve heard from members that there’s a difference between something they liked—and something that they really loved,” said Christine Doig-Cardet, director of product innovation at Netflix. “We’re giving them more control and agency over what is being shown to them.”
Image Credit: Shutterstock
Trend Themes
1. Personalized Recommendations - Netflix introducing a 'Two Thumbs Up' feature shows an opportunity for other streaming services to develop personalized recommendations to provide better user experience.
2. User Control in Selecting Preferred Content - Other streaming services can develop features that give users control and agency over what is being shown to them, as demonstrated by Netflix's 'Two Thumbs Up' feature.
3. Improved User Experience - The 'Two Thumbs Up' feature can improve the user experience of streaming services and presents an opportunity for streaming services to develop features that optimize user experience.
Industry Implications
1. Streaming Services - Streaming service providers can develop personalized recommendation features that give users control and optimize user experience, inspired by Netflix's 'Two Thumbs Up' feature.
2. Film and TV Industry - Film and TV industry can contribute to improving the user experience of streaming services by partnering with streaming companies to launch personalized recommendation features similar to Netflix's 'Two Thumbs Up' button.
3. Tech Industry - The introduction of Netflix's 'Two Thumbs Up' feature presents an opportunity for the tech industry to develop features that enhance user experience and prioritize user preferences for streaming services.
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