Alibaba is Currently Testing a New E-Commerce App Called Taibang
Niko Pajkovic — April 6, 2022 — Business
References: alibaba & retailinasia
Chinese e-commerce company Alibaba has announced that it is currently testing Taibang, an all-new fashion and social shopping app targeted toward China's Gen-Z population. According to the company, the new app intends to offer a space for major designer brands to connect with young digital-savvy users. Additionally, the app provides a space for users to communicate with one another and share their fashion styles and attitudes.
With the slogan “created in China with attitude,” we can expect that the app will prioritize Chinese brands while championing personal expression amongst its users. As of right now, the Taibang app is available for download on Chinese app stores; however, it is only be tested by those who have been specifically invited by Alibaba.
Image Credit: Alibaba
With the slogan “created in China with attitude,” we can expect that the app will prioritize Chinese brands while championing personal expression amongst its users. As of right now, the Taibang app is available for download on Chinese app stores; however, it is only be tested by those who have been specifically invited by Alibaba.
Image Credit: Alibaba
Trend Themes
1. Gen-z Fashion Apps - Developing fashion and social shopping apps targeted towards China's increasingly important Gen-Z population represents a major disruptive innovation opportunity for e-commerce companies.
2. Social E-commerce - Integrating social features, such as user communication and style sharing, into e-commerce apps represents a major disruptive innovation opportunity for companies looking to engage with younger consumers.
3. Chinese Designer Brands - Prioritizing Chinese designer brands on fashion and social shopping apps targeted towards China's Gen-Z population represents a major disruptive innovation opportunity for companies looking to capture the attention of younger Chinese consumers.
Industry Implications
1. E-commerce - Developing fashion and social shopping apps targeted towards China's increasingly important Gen-Z population represents a major disruptive innovation opportunity for the e-commerce industry.
2. Fashion - Integrating social features, such as user communication and style sharing, into fashion apps represents a major disruptive innovation opportunity for companies looking to engage with younger consumers.
3. Designer Brands - Prioritizing Chinese designer brands on fashion and social shopping apps targeted towards China's Gen-Z population represents a major disruptive innovation opportunity for the fashion industry.
6
Score
Popularity
Activity
Freshness
