The Staedtler Where It All Begins Campaign Brings Life to Ideas
Meghan Young — April 28, 2012 — Marketing
References: leoburnett & ibelieveinadv
Every idea starts somewhere, and more often than not it is given life with a pencil, as the Staedtler Where It All Begins ad campaign creatively shows. Instead of focusing on jotted down notes or quickly sketched drawings, these print ads showcase something even more imaginative: pencil tip sculptures. By doing so, it really shows how this pencil can bring an idea to life.
The Staedtler Where It All Begins ad campaign was created by Leo Burnett, an ad agency based in Hong Kong, China. Shot by photographer Stephen Cheung with photo retouching by Henry Chan, the ads were art directed by May Chan with creative direction by Miranda Shing and Adrian Lam.
An overall simple concept, the Staedtler Where It All Begins ad campaign will surely inspire more ideas.
The Staedtler Where It All Begins ad campaign was created by Leo Burnett, an ad agency based in Hong Kong, China. Shot by photographer Stephen Cheung with photo retouching by Henry Chan, the ads were art directed by May Chan with creative direction by Miranda Shing and Adrian Lam.
An overall simple concept, the Staedtler Where It All Begins ad campaign will surely inspire more ideas.
Trend Themes
1. Pencil Tip Sculpture Ads - Opportunity for disruptive innovation in advertising by incorporating creative and three-dimensional elements like pencil tip sculptures.
2. Bringing Ideas to Life - Opportunity for disruptive innovation in the creative process by emphasizing the role of a pencil in giving life to ideas.
3. Imaginative Advertising Campaigns - Opportunity for disruptive innovation in advertising by exploring unconventional and imaginative approaches to capturing attention.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in advertising campaigns that go beyond traditional formats and embrace unique creative concepts like pencil tip sculptures.
2. Creative Design - Opportunity for disruptive innovation in creative design processes by incorporating unconventional elements such as pencil tip sculptures to bring ideas to life.
3. Photography - Opportunity for disruptive innovation in photography techniques by incorporating unique and visually captivating elements like pencil tip sculptures.
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