Bodyarmor Will Promote Bodyarmor Lyte Beverage Over The U.S. Open
Daniel Johnson — August 17, 2020 — Lifestyle
References: drinkbodyarmor & marketingdive
Bodyarmor Sports Drink created a new beverage named Bodyarmor Lyte, which is now the official sports drink of the U.S. Open Tennis Championship. This was made possible through a partnership between Bodyarmor Sports drink and the United States Tennis Association, which will span multiple years. The tennis tournament will run from August 31st until September 3rd
With the new deal athletes at the U.S. Open will receive Bodyarmor products. Additionally, Bodyarmor will increase marketing efforts surrounding Bodyarmor Lytem including social integrations and PR events. The brand will also have Naomi Osaka to represent the company at an event to help younger athletes in Queens.
Bodyarmor has been recently placing more emphasis on marketing over live sports events.
Image Credit: Bodyarmor
With the new deal athletes at the U.S. Open will receive Bodyarmor products. Additionally, Bodyarmor will increase marketing efforts surrounding Bodyarmor Lytem including social integrations and PR events. The brand will also have Naomi Osaka to represent the company at an event to help younger athletes in Queens.
Bodyarmor has been recently placing more emphasis on marketing over live sports events.
Image Credit: Bodyarmor
Trend Themes
1. Sports Drink Marketing - Opportunity for sports drink brands to increase marketing efforts through sponsorships and events.
2. Athlete Endorsements - Growing trend of sports drink brands partnering with athletes as brand ambassadors.
3. Healthy Beverage Alternatives - Rising demand for sports drinks with healthier formulations and lower sugar content.
Industry Implications
1. Sports Beverage - Opportunity for sports drink brands to innovate and capture market share through unique formulations and endorsements.
2. Sports Sponsorship - Potential for companies to capitalize on sports events by partnering with athletes and promoting their products.
3. Youth Sports Development - Innovative programs and events targeting younger athletes in partnership with sports drink brands.
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