Rogue Creates a Hot Lager Fit for Spicy Food Lovers and Hipsters
Meghan Young — December 5, 2014 — Lifestyle
References: buy.rogue & fastcompany
There have been quite a few interesting takes on a certain hot sauce over the last year that has culminated in the Sriracha Beer. A spicy beverage that will take many people by surprise, the Sriracha Beer would make a great holiday gift for hosts, friends and even colleagues. Although some might take it as a gag gift, others will be utterly thrilled with the beverage since its unique and unexpected.
Created by Rogue, the Sriracha Beer is specifically made with Huy Fong original hot chili sauce and sun ripened Rogue Farms. Rogue suggests that its good with "soups, sauces, pasta, pizza, hot dogs, hamburgers, chow mein, or anything you'd like to wash down with a spicy kick." Of course, Sriracha Beer can be enjoyed entirely on its own as well.
Created by Rogue, the Sriracha Beer is specifically made with Huy Fong original hot chili sauce and sun ripened Rogue Farms. Rogue suggests that its good with "soups, sauces, pasta, pizza, hot dogs, hamburgers, chow mein, or anything you'd like to wash down with a spicy kick." Of course, Sriracha Beer can be enjoyed entirely on its own as well.
Trend Themes
1. Spice-infused Beverages - Opportunity for beverage companies to explore unconventional flavors and capitalize on the trend of spicy food lovers.
2. Food-flavored Beers - Craft breweries can experiment with unique flavor profiles, drawing in both beer enthusiasts and culinary explorers.
3. Novelty Alcoholic Gifts - Businesses can cater to the playful and humorous gift-giving market with unique alcoholic products like Sriracha Beer.
Industry Implications
1. Beverage Industry - Sriracha Beer presents opportunities for expansion and creative exploration of new, unconventional beverage flavors.
2. Craft Brewery Industry - Craft breweries can capitalize on the popularity of novelty beers to introduce food-flavored, spiced, and experimental beers.
3. Gifting Industry - Retailers can tap into the trend of playful gift-giving by stocking and promoting unique, novelty alcoholic products like Sriracha Beer.
1.9
Score
Popularity
Activity
Freshness
