Spylight Makes Outfits Worn by TV and Movie Characters Shoppable
Laura McQuarrie — January 8, 2015 — Pop Culture
References: spylight & designtaxi
If you've ever found yourself coveting the flawless all-white ensembles from Scandal's Olivia Pope or the quirky charm of Mindy's outfits in The Mindy Project, Spylight is a website that makes it as easy as ever for you to recreate the look with exact matches.
The site breaks down specific scenes from movies and even outfits by episodes and seasons, so that it's easy to locate the exact outfit you're on the hunt for. The items that make up a TV or movie character's ensemble are grouped together and can be purchased within Spylight with just a few clicks. As far as the authenticity of the clothing items, Spylight sources its information from the production studios themselves.
The site breaks down specific scenes from movies and even outfits by episodes and seasons, so that it's easy to locate the exact outfit you're on the hunt for. The items that make up a TV or movie character's ensemble are grouped together and can be purchased within Spylight with just a few clicks. As far as the authenticity of the clothing items, Spylight sources its information from the production studios themselves.
Trend Themes
1. Shoppable Movie Wardrobe - Spylight makes outfits from movies and TV shows shoppable on their website.
2. Scene-specific Outfits - Spylight breaks down specific scenes and outfits from TV shows and movies for easy access to exact matches.
3. Authentic Sourcing - Spylight sources their information about the outfits from production studios themselves.
Industry Implications
1. Fashion - Spylight disrupts the fashion industry by partnering with movie and TV show production studios to provide authentic, on-trend clothing.
2. Film and TV Production - Spylight creates new opportunities for film and TV studios to monetize their productions by making their wardrobe available for purchase.
3. E-commerce - Spylight's shoppable movie wardrobe site demonstrates the potential for more niche and theme-specific e-commerce platforms.
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