ORLY's Superbloom Breathable Collection Nourishes Nails
Laura McQuarrie — April 8, 2021 — Fashion
References: instagram & thezoereport
ORLY's Superbloom Breathable collection shares springtime nail polishes in fun floral shades that promise to leave nails in better condition than before. The products are not only enriched with argan oil, pro-Vitamin B5 and Vitamin C, but they also allow oxygen to pass through.
The one-step nail polish formulas need no base or top coat, which makes them especially appealing to those who are looking for a quick coat of color. In the new range of six shades, some of the most popular ones have proven to be Orchid You Not and You Had Me At Hydrangea, which have already sold out. There's also shimmery shades like Here Flora Good Time and All Dahlia’d Up.
The one-step nail polish formulas need no base or top coat, which makes them especially appealing to those who are looking for a quick coat of color. In the new range of six shades, some of the most popular ones have proven to be Orchid You Not and You Had Me At Hydrangea, which have already sold out. There's also shimmery shades like Here Flora Good Time and All Dahlia’d Up.
Trend Themes
1. Breathable Nail Polish - Companies can explore developing and marketing nail polishes that allow oxygen to pass through, and contain nourishing ingredients for stronger and healthier nails.
2. One-step Nail Polish Formulas - Developing nail polish formulas that require no base or top coat saves time and effort for consumers and provides innovative opportunities for companies.
3. Spring-inspired Nail Polish Shades - Creating seasonal-themed nail polish collections inspired by nature, such as springtime floral shades, can offer a refreshing twist on traditional colors and attract more customers.
Industry Implications
1. Beauty Industry - Beauty companies can incorporate breathable and nourishing ingredients into their nail polish products, and create seasonal-inspired product collections for a wider consumer reach.
2. Fashion Retail Industry - Fashion retailers can feature these innovative nail polish products as a complementary accessory to their seasonal clothing lines for a complete fashion look.
3. Health and Wellness Industry - The incorporation of nourishing ingredients into nail polish products can help companies tap into the growing health and wellness trend by offering products that promote self-care and healthy beauty.
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