#SpringBreakIt by GE Shows Off Its Product Innovations
Laura McQuarrie — May 7, 2014 — Tech
References: gespringbreakit.tumblr & brandingmagazine
GE's #SpringBreakIt campaign involves crushing, blasting and smashing objects to smithereens for the purposes of demonstration. In this particular #SpringBreakIt experiment, GE shows what 5,000 lbs of force crushing a glass filled with crayons looks like. The test is over pretty quickly, but it's repeated again in slow motion so you can see the crayons go flying everywhere. Later, GE remarks that it has developed composites that can withstand that amount of force.
Visiting the campaign website for GE's Spring Break It will show you even more experiments, including drop tests (Smash It), metal forging tests (Crush It) and erosion tests (Blast It.) With these experiments, GE is hoping to engage consumers with technology, science and innovation, especially since they might not be aware how much of an impact advanced materials have on their daily lives.
Visiting the campaign website for GE's Spring Break It will show you even more experiments, including drop tests (Smash It), metal forging tests (Crush It) and erosion tests (Blast It.) With these experiments, GE is hoping to engage consumers with technology, science and innovation, especially since they might not be aware how much of an impact advanced materials have on their daily lives.
Trend Themes
1. Materials Testing - Innovative materials have the potential to change various industries, and testing their limits can lead to more resilient products and structures.
2. Product Demos - Visual demonstrations of product capabilities can both educate and excite potential customers, leading them to see the value in the product and potentially increasing sales.
3. Consumer Engagement - Engaging consumers with exciting and unique marketing campaigns can help build brand loyalty and spread awareness of a company's products and innovations.
Industry Implications
1. Construction - Materials testing can be used to create more durable construction materials that can withstand natural disasters and other extreme conditions.
2. Automotive - Innovations in materials science and product demos can lead to stronger, safer, and more fuel-efficient vehicles.
3. Consumer Electronics - Consumer engagement with product demos and exciting marketing campaigns can help companies stand out in a crowded market and increase sales of electronic devices.
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