Spotify Pumped Creates Personalized HIIT Workouts
Laura McQuarrie — October 5, 2020 — Lifestyle
References: mobilemarketingmagazine
Spotify launched a new personalized HIIT workout service called Spotify Pumped that helps fitness lovers create their own workouts by answering a few questions. Available to Spotify and non-Spotify users alike, Spotify Pumped lets users determine their own intensity levels, the kind of music they'd like to work out to, or even a coach that they'd like to have in their corner. For Spotify Pumped, Spotify worked with some of the most popular podcasters on its platform so that their voices help to offer encouragement to HIIT participants.
The personalized fitness experience makes it easy for people to work out for 15 minutes or 20 minutes and get guidance every step of the way with animated trainers. Knowing that people are spending more time indoors and have had to get creative with their workouts, Spotify created a service to offer even more guidance and inspiration.
Image Credit: Spotify
The personalized fitness experience makes it easy for people to work out for 15 minutes or 20 minutes and get guidance every step of the way with animated trainers. Knowing that people are spending more time indoors and have had to get creative with their workouts, Spotify created a service to offer even more guidance and inspiration.
Image Credit: Spotify
Trend Themes
1. Personalized Fitness Experiences - The trend of personalized fitness experiences creates opportunities for businesses to tailor workouts and coaching to individuals' preferences and goals.
2. Integration of Music and Fitness - The trend of integrating music into fitness experiences enables businesses to enhance motivation and engagement during workouts.
3. Virtual Coaching and Encouragement - The trend of incorporating virtual coaches and encouraging voices in fitness platforms presents opportunities for businesses to provide personalized guidance and support during workouts.
Industry Implications
1. Fitness Technology - The fitness technology industry can leverage personalized fitness experiences and music integration to develop innovative workout apps and devices.
2. Music Streaming - The music streaming industry can explore partnerships with fitness platforms to offer personalized workout playlists and audio guidance.
3. Podcasting - The podcasting industry can tap into the trend by collaborating with fitness platforms to provide motivational and informative content for personalized HIIT workouts.
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