Spotify Expands Offering in Canada with Over 300,000 Audiobook Titles
Grace Mahas — March 21, 2023 — Tech
References: newsroom.spotify
Spotify is broadening its audio experience in Canada by adding audiobooks to its platform, giving users access to a vast catalog of over 300,000 titles, including works by renowned authors such as Margaret Atwood and Emily St. John Mandel. Available in both English and French, the audiobooks experience is also accessible in the US, UK, Ireland, Australia, and New Zealand.
Users can discover audiobooks on Spotify through their library, in search, and on the Home section. To listen, audiobooks will need to be purchased through a one-time payment on open.spotify.com, after which they will be unlocked and saved in the user's library.
For enhanced listening, users can download content for offline enjoyment, utilize the automatic bookmarking feature, adjust the speed, and rate the book after completion. With Canadians' quick adoption of podcast listening, the addition of audiobooks positions Spotify as the go-to destination for diverse audio content in one seamless experience.
Users can discover audiobooks on Spotify through their library, in search, and on the Home section. To listen, audiobooks will need to be purchased through a one-time payment on open.spotify.com, after which they will be unlocked and saved in the user's library.
For enhanced listening, users can download content for offline enjoyment, utilize the automatic bookmarking feature, adjust the speed, and rate the book after completion. With Canadians' quick adoption of podcast listening, the addition of audiobooks positions Spotify as the go-to destination for diverse audio content in one seamless experience.
Trend Themes
1. Audio Content Expansion - Companies can expand their offerings by adding audiobooks to their platform in order to attract new users and provide a more diverse audio experience.
2. Multilingual Audio Experience - Providing audio content in multiple languages can help companies to broaden their appeal and reach a wider variety of audiences.
3. Offline Listening and Bookmarking - Adding features such as offline listening and automatic bookmarking can improve the user experience for audio content and make it more convenient for users to access and enjoy.
Industry Implications
1. Streaming Services - Streaming services like Spotify can expand their offerings to include audiobooks as a way to differentiate themselves and attract new users looking for a diverse audio experience.
2. Publishing - Publishing companies can partner with streaming services to expand their reach and provide their audiobooks to a wider audience.
3. Language Learning - Language learning companies can provide their audio content on streaming services in multiple languages to reach a wider audience and provide a more comprehensive language learning experience.
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