This US Open Sports Marketing Campaign Relays Daily Match Highlights
Laura McQuarrie — September 17, 2014 — Marketing
If you weren't keeping up with the US Open, the #StoryoftheOPEN sports marketing campaign would have told you everything you needed to know. The US Open ad campaign involved a giant billboard that was repainted each day to include notable moments and online comments about the matches that day.
The billboard was installed over New York's Midtown Tunnel but if you didn't happen to be able to catch the updates on the billboard each day, the paintings on them were captured in a series of one minute YouTube videos. This particular one from the opening day of the US Open kicks off the videos, introducing artist Josh Cochran and the project he took on over the course of the 15 days of games this year.
The billboard was installed over New York's Midtown Tunnel but if you didn't happen to be able to catch the updates on the billboard each day, the paintings on them were captured in a series of one minute YouTube videos. This particular one from the opening day of the US Open kicks off the videos, introducing artist Josh Cochran and the project he took on over the course of the 15 days of games this year.
Trend Themes
1. Dynamic Advertising - The #StoryoftheOPEN campaign showcases the potential for dynamic advertising through daily updates on a giant billboard.
2. Interactive Marketing - The use of online comments and social media engagement in the campaign highlights the power of interactive marketing.
3. Real-time Content Creation - The daily painting of notable moments on the billboard demonstrates the value of real-time content creation in marketing.
Industry Implications
1. Advertising - The #StoryoftheOPEN campaign presents opportunities to revolutionize advertising strategies with dynamic and interactive approaches.
2. Sports Marketing - The US Open ad campaign showcases new possibilities for engaging sports fans through real-time content creation and social media integration.
3. Digital Marketing - The use of online platforms and social media comments in the campaign suggests innovative techniques for digital marketers to capture audience attention.
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