adidas Basketball and CAMH Debuts Basketball Court in Art Museum
Mickey Phoon — March 27, 2023 — Art & Design
References: hypebeast
Contemporary Arts Museum Houston and adidas Basketball have debuted a museum-run basketball court called the CAMH COURT, the first playable basketball court in an art museum. The playable basketball court was developed and designed by artist Trenton Doyle Hancock to celebrate the NCAA Men's Final Four arriving in the city of Houston.
The playable basketball court is designed to match the parallelogram shape from CAMH's Brown Foundation Gallery. It also contains designs that fit the dimensions of a regulation basketball court. There are also illustrations from Trenton Doyle Hancock's striped Bringback characters and bright graphics spread across the floors, walls, and entrance of the room. In addition, there are also illustrations from Trenton Doyle Hancock on the backboard of the basketball hoops. The CAMH COURT is showcased until April 27.
Image Credit: Peter Molick/CAMH, hypebeast, hypebeast
The playable basketball court is designed to match the parallelogram shape from CAMH's Brown Foundation Gallery. It also contains designs that fit the dimensions of a regulation basketball court. There are also illustrations from Trenton Doyle Hancock's striped Bringback characters and bright graphics spread across the floors, walls, and entrance of the room. In addition, there are also illustrations from Trenton Doyle Hancock on the backboard of the basketball hoops. The CAMH COURT is showcased until April 27.
Image Credit: Peter Molick/CAMH, hypebeast, hypebeast
Trend Themes
1. Museum-run Basketball Courts - The integration of sports and art offers opportunities for unique experiences and collaborations.
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Industry Implications
1. Sports - Sports companies can leverage the trend of combining art and sports to create new product lines and marketing opportunities.
2. Museums and Galleries - Museums and galleries can explore new ways to engage with visitors through interactive and playable exhibits.
3. Art and Design - The intersection of art and design offers opportunities for creative collaborations and new product innovations.
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