'Thirstie' Has Expanded to Include Mail Order Delivery Options
Mishal Omar — July 5, 2016 — Lifestyle
References: thirstie & thespiritsbusiness
After realizing that the demand to purchase alcohol online is fueled by more than just the desire for quick deliveries, the alcohol delivery service 'Thirstie' has now expanded to mail order purchases and a limited edition spirits delivery option.
People are becoming increasingly interested in sampling and buying quality alcohol that they have not yet tried, rather than being able to order alcohol and have it delivered to their homes within the hour. Thirstie is keeping its on-demand delivery service but now also offers interactive "shoppable content" that includes limited edition spirits.
By offering a service that focuses on quality purchases rather than on-demand deliveries, Thirstie has become a delivery service that is all-encompassing rather than solely focusing on speed and efficiency.
People are becoming increasingly interested in sampling and buying quality alcohol that they have not yet tried, rather than being able to order alcohol and have it delivered to their homes within the hour. Thirstie is keeping its on-demand delivery service but now also offers interactive "shoppable content" that includes limited edition spirits.
By offering a service that focuses on quality purchases rather than on-demand deliveries, Thirstie has become a delivery service that is all-encompassing rather than solely focusing on speed and efficiency.
Trend Themes
1. Alcohol E-commerce - Expanding into mail order purchases and limited edition spirits delivery offers disruptive innovation opportunities for Thirstie.
2. Interactive Shoppable Content - Thirstie's integration of interactive shoppable content provides an opportunity for disruptive innovation in the alcohol delivery industry.
3. Curated Alcohol Experiences - The growing interest in sampling and buying quality alcohol presents disruptive innovation opportunities for businesses like Thirstie in the alcohol industry.
Industry Implications
1. E-commerce - The expansion of alcohol e-commerce services creates disruptive innovation opportunities in the online retail industry.
2. Retail - Thirstie's incorporation of limited edition spirits delivery and interactive shoppable content can lead to disruptive innovation in the retail industry.
3. Hospitality - The trend of curated alcohol experiences drives disruptive innovation opportunities for businesses in the hospitality industry, including alcohol delivery services like Thirstie.
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