Lime is Looking to Increase Usage by Removing Barriers
Riley von Niessen — March 25, 2021 — Autos
Lime scooters have become a popular mode of transport for both locals and tourists in many cities around the world, however the need to download the company's app and the cost to place a scooter on reserve have prevented some from giving them a try in the first place.
In response to this, Lime announced that it would be launching an app-free experience and allowing for free scooter reservations. In place of its app, Lime has included QR codes on its e-scooters, which prompts users to confirm their ride and pay with either Google Pay or Apple Pay. The reservation feature is extended to both Lime's scooters and bikes, and also makes the booking process more convenient.
Image Credit: Shutterstock
In response to this, Lime announced that it would be launching an app-free experience and allowing for free scooter reservations. In place of its app, Lime has included QR codes on its e-scooters, which prompts users to confirm their ride and pay with either Google Pay or Apple Pay. The reservation feature is extended to both Lime's scooters and bikes, and also makes the booking process more convenient.
Image Credit: Shutterstock
Trend Themes
1. App-free Mobility - With Lime's introduction of app-free scooter rentals, there is an opportunity for more companies to adopt this approach and enhance the accessibility of shared mobility.
2. QR Code Integration - Lime's implementation of QR codes in their rental process could be adopted by other shared mobility services as an innovative way to simplify the booking experience.
3. Free Reservations - Lime's decision to remove the cost of reserving a scooter could lead to disruptive pricing strategies in the shared mobility industry, attracting more customers and increasing usage.
Industry Implications
1. Shared Mobility - The shared mobility industry has an opportunity to adopt Lime's app-free, QR code-based booking system for convenient and accessible transportation options.
2. Payment Processing - With Lime's implementation of Google Pay and Apple Pay for scooter rentals, there is potential for disruption in the payment processing industry, with more companies integrating these services into their platforms.
3. Tourism - Tourism could benefit from Lime's app-free experience, with more tourists using shared mobility services to explore cities without the need for downloading additional apps or creating accounts.
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