Baskin-Robbins Unveils Its New Spider-Man Ice Cream
Davina Sinnatamby — April 2, 2014 — Lifestyle
References: staging.baskinrobbins & foodbeast
To celebrate the new superhero movie, The Amazing Spider-Man 2 premiering May 2, Baskin-Robbins revealed its new flavor Spider-Man ice cream. Don't worry, no spiders were involved in the creation of this cool, sugary treat. The new superhero-themed sorbet combines red and blue colored vanilla with dark chocolate streaks that resemble webs and pop rocks for popping flavor.
Baskin-Robbins is also offering a Spider-Man-themed cake with eyes that appear to be glowing with Electro's bolts. Customers have the choice of customizing the cake and can choose their ice cream and cake flavor.
This cooling treat is the perfect way to celebrate our favorite arachnid-clad hero in tights and the coming of warmer weather. So go shoot some webs and swing on down to try the new superhero flavor.
Baskin-Robbins is also offering a Spider-Man-themed cake with eyes that appear to be glowing with Electro's bolts. Customers have the choice of customizing the cake and can choose their ice cream and cake flavor.
This cooling treat is the perfect way to celebrate our favorite arachnid-clad hero in tights and the coming of warmer weather. So go shoot some webs and swing on down to try the new superhero flavor.
Trend Themes
1. Superhero-themed Food - This trend presents an opportunity for food companies to create and market superhero-themed treats, appealing to fans of popular superhero franchises.
2. Customizable Cakes - The popularity of customizable cakes opens up possibilities for bakeries and confectionery businesses to offer personalized cake options to customers, catering to their specific preferences.
3. Innovation in Flavor Combos - Creating unique flavor combinations with fun elements like popping candies provides a chance for ice cream manufacturers to captivate consumers with novel taste experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the trend of superhero-themed food by introducing new product lines or collaborations with popular superhero franchises.
2. Bakery - Bakeries have the opportunity to leverage the demand for customizable cakes by offering a wide range of options for consumers to create their bespoke cakes for various occasions.
3. Ice Cream - Ice cream manufacturers can explore new flavor combinations and incorporate exciting elements like popping candies to provide unique and engaging products in the market.
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