These New Chloe’s Frozen Pops Come in Three Varieties
Michael Hemsworth — April 22, 2022 — Marketing
References: chloesfruit & drugstorenews
These new Chloe’s frozen pops are being launched by the brand as a series of family-friendly treats for consumers to pick up this year as the weather heats up. The products come in the form of two Marvel-themed treats as well as a No Sugar Added Grape Pops, which are each formulated with different consumer preferences in mind. The Spider-Man and Ghost-Spider pops come in Tangy Lemon-Lime and Orange variety packs, while the Avengers pack features Thor, The Falcon, Doctor Strange and Captain Marvel themes with a Strawberry-Mango flavor.
President and Co-Founder Chloe Epstein commented on the new Chloe’s frozen pops saying, "We are proud to expand our collection with Marvel and offer new varieties with the beloved Spider-Man and Avengers characters that span generations. All of our pops are made of the highest quality ingredients and are free from all the artificial stuff we want to avoid, but still offer an authentic, delicious, nostalgic experience. Both our new Marvel and No Sugar Added Pops are further extensions of our commitment to making better-for-you frozen treats more accessible for all.”
President and Co-Founder Chloe Epstein commented on the new Chloe’s frozen pops saying, "We are proud to expand our collection with Marvel and offer new varieties with the beloved Spider-Man and Avengers characters that span generations. All of our pops are made of the highest quality ingredients and are free from all the artificial stuff we want to avoid, but still offer an authentic, delicious, nostalgic experience. Both our new Marvel and No Sugar Added Pops are further extensions of our commitment to making better-for-you frozen treats more accessible for all.”
Trend Themes
1. Family-focused Frozen Pop Varieties - The introduction of family-friendly and themed frozen pops presents an opportunity for companies to innovate and expand their product lines.
2. No Sugar Added Frozen Treats - The launch of No Sugar Added Grape Pops opens up a market for companies to create healthier alternatives in the frozen treat space.
3. Branded Frozen Treats - The collaboration with Marvel characters provides a chance for companies to partner with popular franchises to attract more customers.
Industry Implications
1. Frozen Treats - The frozen treats industry can consider diversifying their product lines by introducing family-friendly and themed frozen pops.
2. Health and Wellness - The health industry can tap into the opportunity to create and promote healthier options, such as the No Sugar Added Grape Pops.
3. Entertainment - The entertainment industry can explore creating branded frozen treats in collaboration with popular franchises to appeal to a wider audience.
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