Domino's Japan Launched Halloween Double Roulette Pizzas
Laura McQuarrie — October 28, 2022 — Lifestyle
References: dominos.jp & brandeating
Halloween is a time when many people push themselves to participate in scary activities and Domino's Japan created an opportunity for pizza lovers to do just that with its Halloween Double Roulette pizza. This pizza features two secret slices that are spiked with super spicy jolokia sauce so that there's no telling who will get the fiery slice when the pizza is shared.
Friends who are sharing a Halloween pizza together will want to challenge themselves to take a bite at the same time and see who will survive. Domino's Japan suggests that pizza lovers turn this spicy pizza challenge into a guessing game and have people try out their best bluffing skills by hiding any telltale signs that they got one of the spicy slices.
Friends who are sharing a Halloween pizza together will want to challenge themselves to take a bite at the same time and see who will survive. Domino's Japan suggests that pizza lovers turn this spicy pizza challenge into a guessing game and have people try out their best bluffing skills by hiding any telltale signs that they got one of the spicy slices.
Trend Themes
1. Spicy Food Challenges - Opportunities could include creating spicy variations of popular foods or condiments and facilitating spicy food challenges for marketing purposes
2. Interactive Dining Experiences - Opportunities could include incorporating games or challenges into menu items to create unique dining experiences
3. Holiday-themed Food - Opportunities could include creating special menu items for holidays or events to engage customers and attract attention
Industry Implications
1. Fast Food - Fast food chains could introduce spicy food challenges or create special holiday-themed menu items to attract customers and create buzz
2. Casual Dining - Casual dining restaurants could incorporate interactive elements into menu items or create themed events to enhance the dining experience
3. Food Retail - Food retailers could create special holiday-themed products or offer spice-infused variations of popular foods to cater to customers looking for unique and engaging food experiences
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