Blue Diamond XTREMES are Made with Real Peppers
Laura McQuarrie — April 6, 2021 — Lifestyle
References: bluediamond & businesswire
Just as there are some kinds of chips and snack puffs that are made with some of the spiciest peppers in the world, Blue Diamond XTREMES give nut lovers the chance to turn up the heat with three ultra-hot flavors. With these snacks, there's a heat level for every fan of hot spices, as the one made with Cayenne Pepper sits at the low end of the spectrum and the Ghost Pepper and Carolina Reaper varieties pack even more of a fiery punch with high-quality ingredients.
Maya Erwin, Blue Diamond's Vice President of Innovation and R&D, says "Spicy snacks are continuing to rise in popularity, and through our research, we uncovered that there is a growing demand to really bring the heat to the category."
Maya Erwin, Blue Diamond's Vice President of Innovation and R&D, says "Spicy snacks are continuing to rise in popularity, and through our research, we uncovered that there is a growing demand to really bring the heat to the category."
Trend Themes
1. Ultra-spicy Snacks - There is a growing demand for spicier and spicier snacks, which presents an opportunity to create even hotter and bolder products.
2. Pepper-infused Nuts - Adding peppers to nuts presents an opportunity to create unique and flavorful snacks that can cater to the growing demand for spicy products.
3. Customizable Heat Levels - Offering a range of heat levels within one product line allows for customization based on individual spice preferences, which can be a unique selling point for consumers.
Industry Implications
1. Snack Foods - The snack food industry can capitalize on the growing demand for spicy snacks by creating new and innovative products that cater to this trend.
2. Nutrition - Pepper-infused nuts can provide a healthy and flavorful snack alternative that can appeal to consumers who are health-conscious but also enjoy spicy foods.
3. Food Manufacturing - Manufacturers can explore new and innovative spice blends to create unique and bold flavor profiles in snack products, which can be a point of differentiation in a competitive market.
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