These New Blue Diamond Bold Flavors are Mexico and Korea-Inspired
Michael Hemsworth — June 3, 2022 — Marketing
References: bluediamond & drugstorenews
These new Blue Diamond Bold almond snack flavors have been launched as a regional cuisine-inspired option for consumers to enjoy when craving a satisfying snack. The flavors include the Elote Mexican Street Style Corn Almonds and the Korean BBQ Almonds, which are both crafted with premium roasted almonds. The Elote Mexican Street Style Corn Almonds perfectly capture the creamy yet spicy flavor of the corn dish, while the Korean BBQ Almonds offer sweet and smoky notes of gochujang.
The new Blue Diamond Bold almond snack flavors were explained by Vice President of Innovation and R&D Maya Erwin who said, "We know that consumers are eager to try new flavors of their favorite snacks, and in our research, we’ve identified a growing demand for global flavors tied with savory sweetness ranking as the fastest growing snack category over the past year. Expanding our portfolio of international flavors and introducing these exciting flavor combinations are some of the key ways that we're bringing consumers flavors they’ll come to crave.”
The new Blue Diamond Bold almond snack flavors were explained by Vice President of Innovation and R&D Maya Erwin who said, "We know that consumers are eager to try new flavors of their favorite snacks, and in our research, we’ve identified a growing demand for global flavors tied with savory sweetness ranking as the fastest growing snack category over the past year. Expanding our portfolio of international flavors and introducing these exciting flavor combinations are some of the key ways that we're bringing consumers flavors they’ll come to crave.”
Trend Themes
1. Global Flavor Cravings - There is a growing demand for global flavors with a sweet and savory taste, leading to an opportunity for companies to introduce and expand their international flavor options.
2. Regional Cuisine-inspired Snacks - Creating snack options inspired by regional cuisine can offer a new and exciting flavor profile for consumers, leading to potential market growth.
3. Premium Snack Ingredients - Using premium ingredients, such as roasted almonds, can create a higher-end snacking experience and differentiate a product from competitors.
Industry Implications
1. Snack Foods - The snack food industry can expand their international flavor options to meet the growing demand for global flavors and create new regional cuisine-inspired snack options.
2. Food and Beverage - Companies within the food and beverage industry can differentiate themselves by using premium ingredients to create a higher-end snacking experience.
3. Consumer Goods - Introducing new and exciting flavor combinations in snack options can help companies within the consumer goods industry stand out in a competitive market.
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