These Contemporary Spice Packaging Designs Present Traditional Spices
Laura McQuarrie — December 18, 2018 — Lifestyle
References: lemonyellowasia.wixsite & packagingoftheworld
In order to bring a modern twist to the traditional Indian spices shared by Gray's Spices, Lemon Yellow created bold spice packaging designs that elevate the homemade spices. To better communicate the experience that consumers can expect from its curry, tandoori and chili spices, Gray's Spices opted for contemporary, clean typography and descriptive designs that give each of the products a unique personality—while Gray's Spices' Curry expresses that it is "mellow and rich," the brand's Chillifire is touted as "fiery, sweet and bold."
Since consumers do not have a sensory experience with new products until they have tried them for the first time, these spice packaging designs make the most of descriptive language to entice shoppers to take them home and get cooking.
Since consumers do not have a sensory experience with new products until they have tried them for the first time, these spice packaging designs make the most of descriptive language to entice shoppers to take them home and get cooking.
Trend Themes
1. Contemporary Spice Packaging Designs - Opportunity for companies to create visually appealing packaging designs that communicate the unique qualities of their products.
2. Descriptive Language in Packaging - Opportunity for brands to use descriptive language on packaging to entice consumers to try their products.
3. Elevating Traditional Spices - Opportunity for companies to modernize and elevate traditional spice products through packaging design.
Industry Implications
1. Food Packaging Industry - Opportunity for packaging companies to create innovative designs for spice packaging.
2. Food and Beverage Industry - Opportunity for food and beverage brands to enhance their product packaging to attract consumers.
3. Spices and Seasonings Industry - Opportunity for companies in the spices and seasonings industry to differentiate their products through unique packaging designs.
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