Manojo Mezcal's Espadín is Bright, Fresh and Exceptionally Versatile
Laura McQuarrie — October 30, 2024 — Lifestyle
References: finance.yahoo
Celebrated Mexican chef Enrique Olvera assembled a team to bring Manojo Mezcal to the world, sharing the spirit of Oaxaca with a varietal that uses seven to nine-year-old Espadín agave grown on mineral-rich soil. As such, the easy-drinking mezcal is bright and fresh with a complex profile featuring notes of pear, green herbs and a crisp, smooth finish.
The rise of the mezcal category is in part fueled by its rich, smoky, and earthy flavors that create a unique experience that attracts adventurous drinkers seeking bold and distinctive tasting experiences. Manojo Mezcal's Espadín is meant to be enjoyed as Oaxacans do, mixed in cocktails or sipped with a slice of orange citrus and sal de gusano—a traditional Oaxacan spice made from sea salt, toasted and ground agave worms, and dried chiles.
The rise of the mezcal category is in part fueled by its rich, smoky, and earthy flavors that create a unique experience that attracts adventurous drinkers seeking bold and distinctive tasting experiences. Manojo Mezcal's Espadín is meant to be enjoyed as Oaxacans do, mixed in cocktails or sipped with a slice of orange citrus and sal de gusano—a traditional Oaxacan spice made from sea salt, toasted and ground agave worms, and dried chiles.
Trend Themes
1. Artisanal Spirits - Manojo Mezcal's Espadín showcases the rising popularity of small-batch, handcrafted spirits that offer unique flavor profiles and cultural authenticity.
2. Culinary-inspired Beverages - The involvement of celebrated chefs in the creation of spirits like Manojo Mezcal indicates a growing trend of culinary professionals elevating beverage experiences.
3. Organic and Sustainable Agriculture - The use of Espadín agave grown on mineral-rich soil points to an increasing consumer preference for sustainably sourced and naturally grown ingredients.
Industry Implications
1. Alcoholic Beverages - The introduction of easy-drinking mezcals like Manojo Mezcal's Espadín is revitalizing traditional spirits and broadening the market for premium alcoholic beverages.
2. Hospitality and Mixology - Innovative spirits tailored for versatility in cocktails are becoming sought-after in the hospitality and mixology industry, providing mixologists with unique ingredients.
3. Gourmet Food and Beverage - The integration of traditional Oaxacan spices elevates mezcal into the gourmet food and beverage sector, offering consumers a sophisticated tasting experience.
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