The Zero-Sugar Grey Goose Essences are Made with All-Natural Ingredients
Laura McQuarrie — February 25, 2021 — Lifestyle
References: greygoose & prnewswire
Free from sugar, gluten and carbs, Grey Goose Essences help to prepare naturally vibrant, light and smooth-tasting cocktails thanks to all-natural ingredients. Available in fresh and interesting flavors like Strawberry & Lemongrass, juicy and herbaceous White Peach & Rosemary and peppery Watermelon & Basil, Grey Goose Essences come in at 30% ABV and are made without artificial ingredients. Infused with botanicals picked at peak freshness, these Grey Goose vodka products offer a fresh experience of a favorite spirit.
As Grey Goose VP Global Marketing, Martin de Dreuille, identifies, "Spritzes and mindful drinking have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive liquid that would take the guesswork out of mixing light tasting and delicious cocktails at home."
As Grey Goose VP Global Marketing, Martin de Dreuille, identifies, "Spritzes and mindful drinking have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive liquid that would take the guesswork out of mixing light tasting and delicious cocktails at home."
Trend Themes
1. All-natural Spirits - Distillers should consider creating all-natural spirits to cater to the growing demand for healthier drink options.
2. Mindful Mixology - The trend towards mindful drinking and at-home mixology presents new opportunities to develop products that make creating delicious, low-alcohol cocktails easier.
3. Fresh Flavors - Infusing spirits with fresh and unique flavors can help brands stand out and attract consumers looking for innovative taste experiences.
Industry Implications
1. Alcohol - Craft breweries, wineries, and distilleries could leverage all-natural ingredients and fresh flavors to create healthier and more innovative alcohol products.
2. Beverage - Non-alcoholic beverage manufacturers could create new products, aimed towards the mindful drinking trend, that mimic the light and fresh taste of cocktails.
3. Fitness and Wellness - Health and wellness brands can explore partnerships or create their own versions of all-natural, low-calorie cocktails that align with their values and cater to health-conscious consumers.
2.6
Score
Popularity
Activity
Freshness
