This Brewery is Turning Classic Films into Specialized Beers
Katherine Pendrill — July 14, 2015 — Pop Culture
References: facebook & munchies.vice
Cinema Brewers is a Dutch brewery that is turning your favorite cult classics into specialized beers. The beers are crafted by Finbarr Wilbrink and Martijn Blekendaal, who believe that every film has its own unique and distinctive taste.
The duo use two different brewing processes to create their cinema-inspired beers. One means of brewing involves using potatoes and cabbage for a distinctive wintery taste. The other brewing method involves fresh apples, which translates to a lighter and more refreshing taste. Thus far, the two brewers have covered popular films such as Pulp Fiction, The Big Lebowski and Zhivago. Each of the IPA-style beers has a unique taste that draws inspiration from the theme and characters of the movie.
Unfortunately the specialized beers are currently only available in the Netherlands at select bars, shops and cinemas.
The duo use two different brewing processes to create their cinema-inspired beers. One means of brewing involves using potatoes and cabbage for a distinctive wintery taste. The other brewing method involves fresh apples, which translates to a lighter and more refreshing taste. Thus far, the two brewers have covered popular films such as Pulp Fiction, The Big Lebowski and Zhivago. Each of the IPA-style beers has a unique taste that draws inspiration from the theme and characters of the movie.
Unfortunately the specialized beers are currently only available in the Netherlands at select bars, shops and cinemas.
Trend Themes
1. Cinema-inspired Products - There is an opportunity for companies in the food and beverage industry to create products inspired by fan-favorite films to cater to movie-goers and pop-culture enthusiasts.
2. Film-themed Experiences - Businesses in the hospitality and entertainment industries can create unique film-themed experiences like pop-up bars, immersive dining, and interactive screenings based on popular movies to attract niche audiences.
3. Hybrid Brewing Techniques - Breweries can explore the use of unique and unconventional ingredients in their brewing process to create experimental flavor profiles and stand out in the crowded craft beer industry.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can create licensed movie-themed products to capitalize on the growing trend of pop-culture fandom.
2. Hospitality - Hotels, restaurants, and bars can offer film-themed experiences and events to attract a niche audience and differentiate themselves from competitors.
3. Craft Beer - Breweries can experiment with unique ingredients and brewing techniques to create innovative and stand-out products in the crowded craft beer industry.
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