This Special-Edition Product Marks International Women's Day
Laura McQuarrie — June 13, 2018 — Lifestyle
References: compassboxwhisky & thedieline
For International Women's Day, Stranger & Stranger created a dynamic packaging design for Compass Box's special-edition product.
'Hedonism, The Muse Blended Grain Scotch Whisky' was specifically created for International Women's Day, in recognition of women in whisky. The elegant limited-edition bottle boasts a predominantly gold color scheme and rich texture across the front of the label.
Compass Box notes that for the creation of Hedonism, The Muse, "when we recently discovered a cask of exceptional aged grain whisky in the spectrum of flavors of a Hedonism whisky, we were compelled to return to the concept once again." While this spirit is said to have fruity, creamy and caramel notes, the original Hedonism—touted as world’s first Blended Grain Scotch Whisky—is celebrated for its alluringly indulgent vanilla cream, toffee and coconut notes.
'Hedonism, The Muse Blended Grain Scotch Whisky' was specifically created for International Women's Day, in recognition of women in whisky. The elegant limited-edition bottle boasts a predominantly gold color scheme and rich texture across the front of the label.
Compass Box notes that for the creation of Hedonism, The Muse, "when we recently discovered a cask of exceptional aged grain whisky in the spectrum of flavors of a Hedonism whisky, we were compelled to return to the concept once again." While this spirit is said to have fruity, creamy and caramel notes, the original Hedonism—touted as world’s first Blended Grain Scotch Whisky—is celebrated for its alluringly indulgent vanilla cream, toffee and coconut notes.
Trend Themes
1. Celebratory Packaging Design - This trend presents disruptive innovation opportunities for companies to create unique and eye-catching packaging designs for special-edition products.
2. Recognition of Women in Whisky - This trend highlights the opportunity for companies to celebrate and acknowledge the contributions of women in the traditionally male-dominated whisky industry.
3. Limited-edition Products - This trend presents opportunities for companies to create exclusive and highly sought-after products, appealing to collectors and enthusiasts.
Industry Implications
1. Packaging Design - The packaging design industry can capitalize on this trend by offering creative and visually compelling solutions for special-edition products.
2. Whisky - The whisky industry has the opportunity to recognize and empower women by creating special products and promoting gender equality.
3. Collectibles - The collectibles industry can leverage this trend by producing limited-edition items that cater to the interests of collectors and whisky enthusiasts.
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