Disney's Special Edition Champagne Celebrates Ratatouille
Laura McQuarrie — October 11, 2014 — Lifestyle
References: thedrinksbusiness & luxuo
This special edition champagne is being introduced to pump up Disneyland's new Ratatouille ride. Disney partnered with champagne maker Lanson for the development of the bubbly drink, since the champagne and the animated film are heavily steeped in French culture.
The bottle of champagne will be available at the Disneyland Paris hotels, priced just over $80. The novelty champagne is made from a mix of Pinot Noir and Chardonnay grapes, which creates a drink that's fruity, effervescent and elegant. Just like the star of the animated Disney film, Remy the rat, this bubbly champagne beverage is bold and makes a strong first impression. Disney's special edition Lanson champagne will be exclusive to the French theme park in Paris, luring visitors to check out the new Ratatouille ride at Disneyland as well as its other attractions.
The bottle of champagne will be available at the Disneyland Paris hotels, priced just over $80. The novelty champagne is made from a mix of Pinot Noir and Chardonnay grapes, which creates a drink that's fruity, effervescent and elegant. Just like the star of the animated Disney film, Remy the rat, this bubbly champagne beverage is bold and makes a strong first impression. Disney's special edition Lanson champagne will be exclusive to the French theme park in Paris, luring visitors to check out the new Ratatouille ride at Disneyland as well as its other attractions.
Trend Themes
1. Special Edition Beverages - There is an opportunity for collaboration between entertainment brands and beverage companies to create limited edition drinks that celebrate popular films or characters.
2. Cultural Tie-ins - Brands can partner with companies that embody a specific culture or theme to create products that resonate with consumers who are interested in that culture or theme.
3. Experiential Marketing - Creating exclusive products that are only available at specific locations can drive consumer interest and incentivize visits to those locations.
Industry Implications
1. Entertainment - The entertainment industry can collaborate with beverage companies to create special edition drinks that tie in with movies, TV shows, or characters.
2. Hospitality - Hotels and theme parks can partner with beverage brands to offer exclusive drinks that enhance the overall guest experience.
3. Food and Beverage - Food and beverage companies can create products that celebrate different cultures or themes to cater to consumers who are interested in unique and experiential offerings.
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