Johnnie Walker's Special-Edition Bottle Marks the Year of the Dog
Laura McQuarrie — December 27, 2017 — Lifestyle
References: diageo & thespiritsbusiness
To celebrate the coming of 2018 as the Year of the Dog, Johnnie Walker released a special-edition bottle for its Johnnie Walker Blue Label.
The Johnnie Walker Blue Label Year of the Dog bottle features an intricate design by award-winning Taiwanese artist Page Tsou, based on the bonds between humans and canine companions. In all, four dogs are depicted on the limited-edition Johnnie Walker Blue Label bottle, with each breed holding a special meaning in Asia.
As well as making a great gift for fans of celebration and dog lovers, the collectible whisky bottles are also packed with symbolism to represent wealth and prosperity, helping consumers to easily share well-wishes for the start of a fresh Chinese New Year calendar with others with a thoughtful purchase.
The Johnnie Walker Blue Label Year of the Dog bottle features an intricate design by award-winning Taiwanese artist Page Tsou, based on the bonds between humans and canine companions. In all, four dogs are depicted on the limited-edition Johnnie Walker Blue Label bottle, with each breed holding a special meaning in Asia.
As well as making a great gift for fans of celebration and dog lovers, the collectible whisky bottles are also packed with symbolism to represent wealth and prosperity, helping consumers to easily share well-wishes for the start of a fresh Chinese New Year calendar with others with a thoughtful purchase.
Trend Themes
1. Limited-edition Collectibles - There is a growing trend of limited-edition collectibles in the alcoholic beverage industry, offering unique and special designs for consumers.
2. Cultural Symbolism - Companies are incorporating cultural symbolism into their product designs, catering to specific markets and celebrating traditional events.
3. Gift Giving for Special Occasions - Consumers are increasingly seeking out special and meaningful gifts to commemorate important events, creating opportunities for companies to provide unique and thoughtfully-designed products.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore the creation of limited-edition collectible bottles to cater to consumers' desire for unique and special designs.
2. Art and Design - The art and design industry can collaborate with brands to create intricate and culturally symbolic designs for product packaging, providing unique and visually appealing offerings.
3. Gift and Specialty Retail - The gift and specialty retail industry can capitalize on the trend of meaningful gift giving by offering a wide range of thoughtfully-designed products for special occasions, targeting consumers looking for unique and memorable presents.
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