The Spring Limited-Edition Vallformosa Cava is Kaleidoscopic
Michael Hemsworth — May 29, 2016 — Lifestyle
References: theroomrooms & packagingoftheworld
The Spring Limited-Edition Vallformosa Cava sparkling wine bottle packaging is the design work of theroomsrooms' agency and focuses on celebratory occasions.
Although previously a libation enjoyed by the upper class, sparkling wine and more sophisticated alcohols are becoming more applicable for the average consumer. Being that upscale products are being observed in a variety of different markets, the Vallformosa Cava packaging focuses on being fun and approachable rather than staunch.
The Spring Limited-Edition Vallformosa Cava sparkling wine bottle packaging focuses on a kaleidoscopic aesthetic and features an optical effect that mixes fruits, flowers and other stimulating colors for sensory appeal.
The driving concept behind the Spring Limited-Edition Vallformosa Cava packaging is the simple statement, "Let's celebrate the fine weather!"
Although previously a libation enjoyed by the upper class, sparkling wine and more sophisticated alcohols are becoming more applicable for the average consumer. Being that upscale products are being observed in a variety of different markets, the Vallformosa Cava packaging focuses on being fun and approachable rather than staunch.
The Spring Limited-Edition Vallformosa Cava sparkling wine bottle packaging focuses on a kaleidoscopic aesthetic and features an optical effect that mixes fruits, flowers and other stimulating colors for sensory appeal.
The driving concept behind the Spring Limited-Edition Vallformosa Cava packaging is the simple statement, "Let's celebrate the fine weather!"
Trend Themes
1. Sparkling Wine Accessibility - The growing trend of making sparkling wine more accessible to the average consumer opens up opportunities for innovative packaging designs that are fun and approachable.
2. Multisensory Packaging - The trend towards creating packaging with multisensory appeal opens up opportunities for optical effects and vibrant colors that stimulate the senses, as seen in the Vallformosa Cava packaging.
3. Celebration and Fine Weather - The trend of associating sparkling wine with celebratory occasions and fine weather presents opportunities to create limited-edition packaging that conveys a sense of joy and festivity.
Industry Implications
1. Alcohol Beverage - The alcohol beverage industry can take advantage of the trend towards making sparkling wine more accessible by developing packaging that appeals to a wider consumer base.
2. Packaging Design - The packaging design industry has opportunities to create innovative and visually appealing designs with optical effects and vibrant colors to enhance the consumer experience.
3. Event Planning - The event planning industry can leverage the trend towards associating sparkling wine with celebrations and fine weather by incorporating limited-edition packaging as part of event decor and themes.
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