The SodaStream Bubly Drops Offer Just a Touch of Flavor
Michael Hemsworth — October 10, 2020 — Lifestyle
References: sodastream & foodbev
The SodaStream Bubly Drops have been announced as a new collaboration product between the two brands that will offer consumers a way to enhance their sparkling water from the comfort of home. The water enhancers come in a wider range of flavor options that will add a burst of flavor into freshly prepared SodaStream sparkling water without adding any calories or sugar. The product is also free from artificial flavors to address the concerns of consumers.
CEO of SodaStream Eyal Shohat spoke on the new SodaStream Bubly Drops saying, "Bubly drops are the perfect extension to our flavor offerings, tapping into one of the most rapidly growing segments of the sparkling beverage market: unsweetened flavored sparkling water. The launch of Bubly Drops for SodaStream marks an exciting partnership between our two brands and reinforces our commitment to bringing consumers their preferred beverage choices that are better for them and better for the planet.”
CEO of SodaStream Eyal Shohat spoke on the new SodaStream Bubly Drops saying, "Bubly drops are the perfect extension to our flavor offerings, tapping into one of the most rapidly growing segments of the sparkling beverage market: unsweetened flavored sparkling water. The launch of Bubly Drops for SodaStream marks an exciting partnership between our two brands and reinforces our commitment to bringing consumers their preferred beverage choices that are better for them and better for the planet.”
Trend Themes
1. Zero-calorie Sparkling Water Enhancers - The trend of zero-calorie sparkling water enhancers presents an opportunity for companies to tap into the rapidly growing market for unsweetened flavored sparkling water.
2. Collaboration Products - The trend of collaboration products between brands opens up possibilities for innovative partnerships that can offer consumers new and unique products.
3. Artificial Flavor-free Products - The trend of offering products that are free from artificial flavors addresses the concerns of health-conscious consumers and presents an opportunity for companies to cater to this market.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of zero-calorie sparkling water enhancers by creating innovative products that cater to the growing demand for healthier beverage options.
2. Home Appliance Industry - The home appliance industry can explore opportunities to collaborate with beverage companies and develop innovative products like the SodaStream Bubly Drops that enhance the at-home drinking experience.
3. Health Food Industry - The health food industry can benefit from the trend of offering artificial flavor-free products by creating a range of natural and healthier alternatives for consumers.
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