The LEVIA Cannabis-Infused Social Seltzer Comes in Three Options
Michael Hemsworth — May 18, 2021 — Marketing
References: levia.buzz & bevnet
The new LEVIA Cannabis-Infused Social Seltzer drinks are a premium range of refreshments that will offer consumers with an alternative way to incorporate cannabis into their lifestyle. The drinks come in three varieties including Achieve, Celebrate and Dream, which are each focused on delivering a premium flavor with a functional experience to boot. The drinks each come in 12-ounce servings with 5mg of THC in the mix with zero sugar and zero calories to boot.
Co-Founder Kaitlyn Brosnan spoke on the new LEVIA Cannabis-Infused Social Seltzer drinks saying, "Our team has been working tirelessly to turn our vision into reality. When the founding team: myself, my husband Troy, co-founder Kristin Rogers and her husband Eric, and our CFO Matthew Melander, first got together on this project, we really wanted to bring an all-natural drinkable product with low sugar and no artificial additives to the market in Massachusetts. Our dream was to bring the first cannabis infused seltzer to Massachusetts, and that dream has come true. We are confident in the all-natural products we’ve created and can see that the market is ready for LEVIA. We have had overwhelming support and excitement from Massachusetts licensed dispensaries to put our products on their shelves.”
Co-Founder Kaitlyn Brosnan spoke on the new LEVIA Cannabis-Infused Social Seltzer drinks saying, "Our team has been working tirelessly to turn our vision into reality. When the founding team: myself, my husband Troy, co-founder Kristin Rogers and her husband Eric, and our CFO Matthew Melander, first got together on this project, we really wanted to bring an all-natural drinkable product with low sugar and no artificial additives to the market in Massachusetts. Our dream was to bring the first cannabis infused seltzer to Massachusetts, and that dream has come true. We are confident in the all-natural products we’ve created and can see that the market is ready for LEVIA. We have had overwhelming support and excitement from Massachusetts licensed dispensaries to put our products on their shelves.”
Trend Themes
1. Cannabis-infused Drinks - Developing new flavors and formulations for cannabis-infused beverages, while focusing on low sugar and zero calorie options.
2. Functional Cannabis-infused Drinks - Creating cannabis-infused drinks that are designed to provide a functional experience, such as Achieve, Celebrate and Dream options.
3. All-natural Cannabis-infused Drinks - Providing an all-natural drinkable product with no artificial additives, appealing to a growing consumer base seeking healthier options.
Industry Implications
1. Cannabis - The cannabis industry has the opportunity to expand its product line and appeal to a wider consumer base by offering premium cannabis-infused drinks.
2. Beverage - The beverage industry can incorporate cannabis into non-alcoholic drinks for a new segment of consumers seeking healthful alternatives with functional benefits.
3. Natural Products - The natural products industry has the opportunity to introduce new natural products into the market with cannabis-infused functional beverages.
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