Genius Gourmet Offers an Alternative to Chalky Protein Beverages
Laura McQuarrie — February 26, 2025 — Lifestyle
References: geniusgourmet & businesswire
Despite thick textures and chalky tastes, many people overlook drawbacks like these in protein beverages for the sake of their nutritional benefits—and Genius Gourmet wants to offer a refreshing alternative experience with its sparkling clear protein drinks. These light, crisp, bubbly beverages are more like sodas than traditional protein shakes yet a slim can boasts 20g of protein, one gram of carbs, zero grams of sugar, zero grams of lactose, and no artificial preservatives or artificial colors.
“The way consumers want to consume protein is constantly evolving,” says Pete Vas Dias, President of Genius Gourmet, “As innovators, we wanted to reimagine what functional protein looks like beyond shake-type protein drinks." These sparkling clear whey protein isolate drinks are ready to sip in varieties like Blue Raspberry, Fruit Punch, and Orange.
“The way consumers want to consume protein is constantly evolving,” says Pete Vas Dias, President of Genius Gourmet, “As innovators, we wanted to reimagine what functional protein looks like beyond shake-type protein drinks." These sparkling clear whey protein isolate drinks are ready to sip in varieties like Blue Raspberry, Fruit Punch, and Orange.
Trend Themes
1. Sparkling Protein Beverages - Appealing to a growing demand for more enjoyable protein consumption experiences, sparkling protein beverages offer a fresh twist on traditional protein drinks.
2. Alternative Functional Protein Sources - Reimagining protein delivery, alternative functional protein sources provide opportunities for innovation in taste, texture, and nutritional profiles beyond conventional methods.
3. Zero-sugar, Low-carb Beverages - Zero-sugar, low-carb beverages are increasingly favored by health-conscious consumers seeking to meet dietary needs without compromising on flavor.
Industry Implications
1. Dietary Supplement Industry - Within the dietary supplement industry, novel clear protein drinks cater to consumers' desire for nutritious and appealing alternatives to traditional supplements.
2. Functional Beverage Industry - The functional beverage industry explores new avenues with products that offer health benefits alongside refreshing taste experiences.
3. Health and Wellness Sector - As part of the broader health and wellness sector, innovative drinks that satisfy both nutritional needs and taste preferences are gaining traction.
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