Re-Entry from Space Heats Space Roasters' Coffee Beans
Laura McQuarrie — February 2, 2019 — Marketing
References: roasters.space
Various kinds of alcohol products have been launched into space and aged as part of different brand experiments and now, Space Roasters is looking to "revolutionize coffee roasting" by taking the process to outer space. Space Roasters plans to send green coffee into space and allow the heat from its re-entry through Earth's atmosphere to take care of the roasting—and in the process, address many of the pitfalls of conventional coffee-roasting practices. Since gravity interferes with coffee beans tumbling and breaking, Space Roasters aims to create a zero-gravity setting for roasting that creates evenly distributed heat and perfectly roasted beans.
In a few weeks, Space Roasters will be accepting pre-sales to prove to the world how it plans to change the quality of coffee people have become accustomed to.
In a few weeks, Space Roasters will be accepting pre-sales to prove to the world how it plans to change the quality of coffee people have become accustomed to.
Trend Themes
1. Space Roasting - Space Roasters aims to revolutionize coffee roasting by utilizing the heat generated during re-entry from space to roast coffee beans more evenly.
2. Zero-gravity Roasting - Space Roasters seeks to create a zero-gravity setting for roasting coffee beans, eliminating issues caused by gravity and resulting in perfectly roasted beans.
3. Experiential Marketing - Space Roasters' innovative approach of roasting coffee beans in space presents a unique marketing opportunity for brands to engage consumers with a one-of-a-kind experience.
Industry Implications
1. Coffee - The coffee industry stands to benefit from Space Roasters' disruptive approach to coffee roasting, resulting in improved quality and taste of coffee beans.
2. Space Exploration - Space Roasters' space-bound coffee beans offer an exciting intersection of the coffee and space industries, creating opportunities for collaboration and new product development.
3. Technology - The development of zero-gravity roasting technology by Space Roasters has the potential to revolutionize not only coffee production but also other industries that rely on controlled heating processes.
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