Tom Sachs Showcases the SPACE PROGRAM: RARE EARTHS Series
Amy Duong — September 24, 2021 — Art & Design
References: hypebeast
Tom Sachs introduces another installment of his ongoing Space Program Series with SPACE PROGRAM: RARE EARTHS. The artful installation explores the boundaries that border between interplanetary travel and the capabilities of mankind.
The American artist transforms the Deichtorhallen gallery in Hamburg and it is packed with immersive videos, aeronautics, and sculptures to translate the message. When visitors arrive at the installation, they are asked to leave their phones aside to really dive into the experience that requires them to "prove their worth." This is made up of a series of questions that tests if they are granted access to take part on Sach's team. When they pass, they are able to participate in the immersive experience fully.
Image Credit: Karl Hab
The American artist transforms the Deichtorhallen gallery in Hamburg and it is packed with immersive videos, aeronautics, and sculptures to translate the message. When visitors arrive at the installation, they are asked to leave their phones aside to really dive into the experience that requires them to "prove their worth." This is made up of a series of questions that tests if they are granted access to take part on Sach's team. When they pass, they are able to participate in the immersive experience fully.
Image Credit: Karl Hab
Trend Themes
1. Immersive Art Installations - The trend of immersive art installations is disrupting the art world by incorporating interactive and engaging elements for viewers.
2. Space Exploration - The trend of space-themed art installations is inspiring innovation in the field of space exploration as artists bring attention to the scientific possibilities and limitations of mankind's capabilities.
3. Interactive Visitor Experiences - The trend of interactive visitor experiences in art installations offers disruptive innovations in customer engagement and experience design.
Industry Implications
1. Art and Culture - The art and culture industry is being transformed by immersive installations that blur the line between art, science, and technology to engage and educate visitors.
2. Aerospace and Defense - Aerospace and defense industry professionals can leverage the attention brought to space-related art installations to create innovative public engagement initiatives that can promote interest and support for space exploration and research.
3. Museum and Visitor Experience Design - The trend of immersive and interactive visitor experiences in art installations creates innovative opportunities for the museum and visitor experience design industry to amplify public interest and engagement in creative and educational exhibits.
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