Elysian Brewing Launched an Apollo 11-Honoring Space Dust IPA 6 Pack
Grace Mahas — June 28, 2019 — Marketing
References: elysianbrewing
In honor of the 50th anniversary of the Apollo 11 moon landing, Elysian Brewing released a lunar-honoring Space Dust IPA 6 pack. Elysian Brewing company was founded in 1996 and is based in Seattle, Washington. The company is known for unique and unusual ingredients that offer innovative tastes.
The specialty beers feature retro-inspired labeling that celebrates each part of the voyage including 'Lift-Off,' 'Landing,' and 'Return.' The bottles feature a vintage television with vibrant paintings of iconic images from all three phases of the journey including one of an astronaut, one of the rocket launching, and one of the parachute landing. The new campaign will also feature a short video showcasing each flavor and design of the new and commemorative beers. These limited-edition beers will be sold beginning in June 2019.
The specialty beers feature retro-inspired labeling that celebrates each part of the voyage including 'Lift-Off,' 'Landing,' and 'Return.' The bottles feature a vintage television with vibrant paintings of iconic images from all three phases of the journey including one of an astronaut, one of the rocket launching, and one of the parachute landing. The new campaign will also feature a short video showcasing each flavor and design of the new and commemorative beers. These limited-edition beers will be sold beginning in June 2019.
Trend Themes
1. Retro-inspired Packaging - Opportunity for other beverage brands to create limited-edition products with vintage-themed packaging to commemorate significant events or anniversaries.
2. Unique Ingredient Innovation - Innovative potential to experiment with unconventional ingredients in brewing to create distinct and innovative flavors in craft beers.
3. Video Marketing and Product Showcase - Opportunity to create short videos that highlight the unique flavors and designs of new beverage offerings, enhancing consumer engagement and product promotion.
Industry Implications
1. Craft Beer - Craft breweries can collaborate with artists and designers to create limited-edition, visually appealing beers that evoke nostalgic emotions and stand out in a crowded market.
2. Beverage Packaging - Packaging companies can partner with beverage brands to create custom-designed labels and containers that capture the essence of special occasions or moments.
3. Digital Marketing - Marketing agencies can assist breweries in creating visually appealing videos that showcase their products, promoting brand awareness and driving consumer interest.
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