Spa Brand 'Bliss' Relaunched with a Fresh Look and Reduced Prices
Laura McQuarrie — March 1, 2018 — Lifestyle
References: blissworld & byrdie
Spa brand 'Bliss' recently relaunched its entire brand, treating consumers to a fresh new identity and products at reduced prices.
The 39 newly formulated products boast all-new cruelty-free and skin-safe formulas, including everything from body butter to lip treatments. This is notable because the products' new formulas and packaging reflect the spa brand's updated ethos and promote greater visibility while also passing on cost savings to consumers—the updated range includes some products that are priced at just $10.
Alongside updating existing products like the fan-favorite Lemon & Sage Body Butter, Bliss has also launched new products like the Vitamin C-rich Mighty Marshmallow Bright & Radiant Whipped Mask. These cheerily branded, accessibly priced products are now available through Bliss, as well as retailers like Ulta and Target.
The 39 newly formulated products boast all-new cruelty-free and skin-safe formulas, including everything from body butter to lip treatments. This is notable because the products' new formulas and packaging reflect the spa brand's updated ethos and promote greater visibility while also passing on cost savings to consumers—the updated range includes some products that are priced at just $10.
Alongside updating existing products like the fan-favorite Lemon & Sage Body Butter, Bliss has also launched new products like the Vitamin C-rich Mighty Marshmallow Bright & Radiant Whipped Mask. These cheerily branded, accessibly priced products are now available through Bliss, as well as retailers like Ulta and Target.
Trend Themes
1. Reduced Prices - The relaunch of 'Bliss' with reduced prices presents an opportunity for other spa brands to reevaluate their pricing strategies and make their products more affordable for consumers.
2. Cruelty-free Formulas - The emphasis on cruelty-free formulas by 'Bliss' highlights the rising demand for ethical skincare products, creating an opportunity for other brands to transition to cruelty-free formulations and capitalize on this growing market.
3. Accessible Pricing - The launch of cheerily branded, accessibly priced products by 'Bliss' showcases the potential for brands to tap into the mass-market by offering affordable skincare options, making high-quality skincare more accessible to a wider audience.
Industry Implications
1. Spa - The relaunch of 'Bliss' with a fresh look and reduced prices presents an opportunity for the spa industry to innovate and enhance the affordability and accessibility of their services to attract a broader customer base.
2. Skincare - The increased emphasis on cruelty-free and skin-safe formulas by 'Bliss' creates an opportunity for the skincare industry to develop and promote more ethical, sustainable, and transparent product offerings.
3. Retail - The availability of 'Bliss' products through retailers like Ulta and Target indicates the potential for the retail industry to partner with spa brands, offering a wider range of affordable spa skincare products to their customers.
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