Stefan Giftthaler's Soviet Swimming Series is Chromatically Surreal
Meghan Young — July 14, 2011 — Fashion
References: stefangiftthaler & behance.net
It seems like the appreciation for natural light leaks that a photographer can experience with film cameras such as the popular Lomo has spawned into a whole other movement, which can be seen in the Soviet Swimming photo series. As though tie-dyed like a t-shirt from the 70s, this shoot has a vintage look that isn't entirely organic.
Shot by Italy-based photographer Stefan Giftthaler, who happens to have used this technique more than once, the Soviet Swimming photo series has a surreal quality to it since it appears as though it has been shot in the middle of a rainbow. Appearing in a recent issue of Qvest Magazine, the Soviet Swimming photo series is quietly magical, as though saying that summer can be full of enchanting experiences.
Shot by Italy-based photographer Stefan Giftthaler, who happens to have used this technique more than once, the Soviet Swimming photo series has a surreal quality to it since it appears as though it has been shot in the middle of a rainbow. Appearing in a recent issue of Qvest Magazine, the Soviet Swimming photo series is quietly magical, as though saying that summer can be full of enchanting experiences.
Trend Themes
1. Tie-dyed Fashion - The trend of tie-dyed fashion continues to capture the attention of consumers, creating opportunities for retailers to offer new and unique variations of the style.
2. Vintage Aesthetic - The growing popularity of vintage aesthetic in fashion and photography suggests there may be room for innovation in the way companies market their products to stand out in the market.
3. Natural Light Photography - As the appreciation for natural light photography grows, there may be opportunities for camera and software companies to develop innovative equipment and filters to enhance the quality of pictures.
Industry Implications
1. Fashion - The trend of tie-dyed fashion creates an opportunity for clothing manufacturers and designers to implement new dyeing and printing techniques to offer unique styles that capture the attention of consumers.
2. Photography - The growing demand for vintage aesthetic photography creates opportunities for photographers to experiment with new techniques and camera styles to produce high-quality natural light photos for their clients.
3. Publishing - The use of surreal photography in publications such as magazines offers opportunities for publishers to create visually stunning content that captures the reader's attention and creates a more engaging experience.
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