Elk Brewing Company Fuses Sour Beer Styles with Juice Concentrates
Laura McQuarrie — June 26, 2018 — Lifestyle
References: elkbrewing & prnewswire
Gose, a sour beer style that originated in Germany, is the focus of two new summery fruit-infused beers from Elk Brewing Company.
The sour Watermelon Cucumber and Blueberry Cucumber beers were developed as a means of "pushing the standards of traditional styles," while also delivering refreshing new summertime beer options to consumers. For the creation of these two new sour beers, Elk Brewing Company teamed up with Old Orchard Brands, which provided the juice concentrates. Previously, Elk Brewing Company and Old Orchard Brands came together for the making of the PB & J'Ale'Y, another fruit-flavored beer, which is a popular choice.
Over the past few years, consumer interest in craft beer has skyrocketed and with it, so has an interest in experimental beverages, including sour beer styles.
The sour Watermelon Cucumber and Blueberry Cucumber beers were developed as a means of "pushing the standards of traditional styles," while also delivering refreshing new summertime beer options to consumers. For the creation of these two new sour beers, Elk Brewing Company teamed up with Old Orchard Brands, which provided the juice concentrates. Previously, Elk Brewing Company and Old Orchard Brands came together for the making of the PB & J'Ale'Y, another fruit-flavored beer, which is a popular choice.
Over the past few years, consumer interest in craft beer has skyrocketed and with it, so has an interest in experimental beverages, including sour beer styles.
Trend Themes
1. Fruit-infused Beers - Opportunity for breweries to innovate and create unique flavor combinations by infusing fruit into traditional beer styles.
2. Sour Beer Revival - Potential for breweries to revive and reimagine sour beer styles, like Gose, by incorporating modern twists and fruit infusions.
3. Experimental Craft Drinks - Growing demand for creative and unconventional beverages, such as fruit-infused sour beers, provides an opportunity for experimentation and differentiation in the craft beer industry.
Industry Implications
1. Craft Beer Industry - Craft breweries can capitalize on the rising popularity of fruit-infused sour beers to attract new customers and stand out in a competitive market.
2. Beverage Manufacturing - Opportunity for beverage manufacturers to collaborate with breweries and provide unique juice concentrates for fruit-infused beer production.
3. Brewery Supplies - Suppliers of fruit extracts, concentrates, and flavorings can tap into the demand for ingredients used in the production of fruit-infused sour beers.
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