Upslope Brewing Co.'s Newest Creation Combines Four Sour Brewing Projects
Laura McQuarrie — June 20, 2018 — Lifestyle
References: upslopebrewing & bevindustry
As part of its Upslope’s Lee Hill Series—which is released on a quarterly basis—Upslope Brewing Co. introduced a Tropical Fruit Sour Ale.
This new ale combines four individual sour brewing products, which range from six months to two years in age. As a whole, the sour ale takes cues from a classic Hawaiian POG juice blend, which combines massive amounts of passionfruit, blood orange and guava. As such, the 16th installment in Upslope’s Lee Hill Series is brewed with the same tropical fruits to emulate the refreshing concoction that can be found on the island.
Previously, some of the experimental products that have come out of Upslope’s Lee Hill Series have included a Tequila Barrel Aged Barleywine, a Wild Christmas Ale with Black Raspberries, among other equally as interesting and experimental small-batch brews.
This new ale combines four individual sour brewing products, which range from six months to two years in age. As a whole, the sour ale takes cues from a classic Hawaiian POG juice blend, which combines massive amounts of passionfruit, blood orange and guava. As such, the 16th installment in Upslope’s Lee Hill Series is brewed with the same tropical fruits to emulate the refreshing concoction that can be found on the island.
Previously, some of the experimental products that have come out of Upslope’s Lee Hill Series have included a Tequila Barrel Aged Barleywine, a Wild Christmas Ale with Black Raspberries, among other equally as interesting and experimental small-batch brews.
Trend Themes
1. Tropical Fruit Sour Ales - The trend of creating tropical fruit sour ales presents an opportunity for breweries to explore unique flavor combinations and appeal to consumers looking for innovative brews.
2. Experimental Small-batch Brews - The trend of creating experimental small-batch brews allows for breweries to push the boundaries of traditional brewing methods and create unique and interesting flavors that appeal to adventurous consumers.
3. Lee Hill Series - The trend of releasing limited edition beers as part of a series, such as Upslope's Lee Hill Series, creates anticipation and exclusivity among consumers and provides an opportunity for breweries to showcase their creativity and expertise.
Industry Implications
1. Craft Beer Industry - The craft beer industry can benefit from the trend of creating tropical fruit sour ales by offering unique and innovative options that attract new customers and differentiate themselves from competitors.
2. Brewery Equipment Manufacturers - Brewery equipment manufacturers can take advantage of the trend of creating experimental small-batch brews by developing specialized equipment and technologies that enable brewers to produce innovative flavors and experimental brews efficiently and consistently.
3. Limited Edition Beer Marketing Agencies - Limited edition beer marketing agencies can help breweries leverage the trend of releasing series of exclusive beers, such as Upslope's Lee Hill Series, by creating compelling marketing campaigns and strategies to generate excitement and demand among beer enthusiasts.
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