Lift and Ease by Soulboost Support Mental Stamina and Relaxation
Laura McQuarrie — May 5, 2021 — Lifestyle
References: getsoulboost & prnewswire
Soulboost is a functional sparkling water brand that is introducing itself to the world with a pair of products: Lift and Ease. Each of these beverages boasts only up to 20 calories per 12-ounce can and it shares the benefits of functional ingredients with the sweetness of real juice.
Lift features 200mg of panax ginseng to help support mental stamina, and it can be found in flavors like Blueberry Pomegranate and Black Cherry Citrus. There's also Ease with 200mg of L-theanine to support relaxation with flavors like Blackberry Passionfruit and Strawberry Rose.
These functional sparkling water beverages recognize that consumers are looking for simple ways to elevate their daily routines, especially with alternatives to alcoholic options. The wellness-focused drinks have the potential to align people with more of what they feel they need in the moment.
Lift features 200mg of panax ginseng to help support mental stamina, and it can be found in flavors like Blueberry Pomegranate and Black Cherry Citrus. There's also Ease with 200mg of L-theanine to support relaxation with flavors like Blackberry Passionfruit and Strawberry Rose.
These functional sparkling water beverages recognize that consumers are looking for simple ways to elevate their daily routines, especially with alternatives to alcoholic options. The wellness-focused drinks have the potential to align people with more of what they feel they need in the moment.
Trend Themes
1. Functional Sparkling Beverages - Sparkling waters infused with functional ingredients like ginseng and L-theanine to improve mental stamina or relaxation.
2. Low-calorie and Real Juice Infused Beverages - Beverages that only contain up to 20 calories per 12-ounce can and formulated with real juice to cater to health-conscious consumers.
3. Alcohol Alternative Beverages - Functional sparkling water that can be consumed as an alternative option to alcoholic beverages.
Industry Implications
1. Functional Beverages Industry - The industry can capitalize on the increasing trend of consumers seeking functional beverages with added low-calorie and real juice ingredients to cater to health-conscious consumers.
2. Alcohol and Cocktails Industry - The industry can consider introducing functional sparkling water as a healthy alternative to alcoholic beverages to cater to health-oriented consumers.
3. Cannabis-infused Beverages Industry - The industry can explore creating cannabinoid-infused sparkling water as a relaxing alternative to traditional drinks like non-alcoholic beer.
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