Mood-Boosting Sparkling Water Brand Baloo Debuts in the U.S. Market
References: drinkbaloo & bevnet
Baloo, a functional sparkling water brand pioneered by Erica Hess and Lindsay Godard, has just introduced its debut lineup of mood-boosting beverages which are aimed at the Gen-Z and millennial markets. Crafted using zero calories and zero grams of sugar, Baloo contains nootropics like 5-HTP, L-Tyrosine, and GABA, which work to boost your mood and increase adaptogens that help manage stress.
“As two busy women juggling life’s challenges [...], we don’t have time to remember to take a million different pill subscriptions. We wanted to use the functional ingredients we found in pill form, but in an on-the-go functional beverage. Through Baloo, we were able to create not only a great tasting beverage, but create a community that celebrates health, happiness, wellness and vitality,” explains Co-Founder Lindsay Godard.
Over the course of the upcoming year, Baloo will expand to roughly 800 retail locations. It is now available on the brand’s website for direct-to-consumer sales.
Image Credit: Baloo
“As two busy women juggling life’s challenges [...], we don’t have time to remember to take a million different pill subscriptions. We wanted to use the functional ingredients we found in pill form, but in an on-the-go functional beverage. Through Baloo, we were able to create not only a great tasting beverage, but create a community that celebrates health, happiness, wellness and vitality,” explains Co-Founder Lindsay Godard.
Over the course of the upcoming year, Baloo will expand to roughly 800 retail locations. It is now available on the brand’s website for direct-to-consumer sales.
Image Credit: Baloo
Trend Themes
1. Functional Beverages - Opportunity for other beverage companies to incorporate nootropics and adaptogens in their products to cater to the health-conscious and wellness-focused market segments.
2. Nootropics - Opportunities for pharmaceutical companies to explore alternative ways of delivering nootropic supplements, such as through beverages, for the convenience and appeal of the on-the-go market.
3. Direct-to-consumer Sales - Opportunities for other brands to market and sell their products directly to consumers for the convenience of online shopping and the ability to gather data on consumer behavior and preferences.
Industry Implications
1. Beverage Industry - Baloo's success highlights opportunities for new functional and healthy products in the beverage market targeting health-conscious consumers.
2. Pharmaceutical Industry - The utilization of nootropics in Baloo's beverages creates opportunities for pharmaceutical companies to explore new ways of delivering supplements for consumers geared towards mental health.
3. E-commerce Industry - Baloo's successful direct-to-consumer sales strategy highlights opportunities for brands to leverage online channels as an effective way to reach customers and gather valuable insights about their preferences.
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